FEATURE
Results You Can See
Connect Google once and every article shows the clicks, visits and enquiries it earned, the month’s numbers arrive by email, and next week’s plan builds on what worked.
— Starter
✓ Growth
✓ Scale
Every article carries its own results: clicks from Search Console, visits and key events from Analytics.
Content marketing fails quietly when nobody can see what it earned. Awareness Marketing reads your own Google Search Console and Google Analytics data, joins it to each article we published, and puts the numbers where the work is: on the article, on the content list, in a monthly email, and into the next plan.
What It Is
A read-only connection to your Google account. Every night we sync Search Console (clicks, impressions, average position and the searches you appear for) and Analytics (visits, engaged visits, people, and the key events you have defined, such as an enquiry form or a purchase), reaching back sixteen months on the first sync.
That data is joined to your content. A published article shows what it has earned since it went live; the Performance page shows the whole site, where visits came from and which pages convert; and a report for the month just ended arrives on the first of the month.
Why It Matters
Most tools report on themselves: how many posts they made. The only number that matters is what those posts did for your business. Without your own Google data joined to your own articles, that stays a guess, and guesses are how content budgets get cut.
With it, you can see which topics bring people who go on to enquire, which articles are quietly losing ground, and whether the plan is working, in your numbers rather than ours.
How It Works in Awareness Marketing
Results on every article
Each published article shows how long it has been live, its clicks, impressions and average position, where your site ranks for its target phrase this week, its visits, how many came from social, and its key events. The content list and the website overview carry the same figures in one line.
A monthly report by email
On the first of the month you receive the month just ended: articles and social posts published, Google clicks, impressions and average position against the month before, visits and key events, the three articles that earned most, and which published pieces are worth refreshing.
Next week’s plan learns from it
Before suggesting topics, the planner reads what your data says is working: the pages earning and gaining clicks, the searches you nearly rank for where interest is growing, and the pages whose visitors went on to a key event. At least a third of each week’s suggestions extend those or close those gaps, and each says why.
Who It’s For
Any business that wants content judged by what it earned rather than how much of it there was, and any owner who has to justify the spend to someone else.
Google Search Console and Analytics results are included from the Growth plan. See what each plan includes.
Frequently Asked Questions
What Do I Need to Connect?
A Google account with access to the website’s Search Console property and Analytics property. You connect once in Settings, read-only; we never change anything in your Google account, and you can disconnect at any time.
How Far Back Does the Data Go?
The first sync reaches back sixteen months, which is Search Console’s full history, so year-on-year comparisons are possible from day one. After that the data refreshes every night.
What Counts as a Key Event?
Whatever you have marked as a key event in Google Analytics: an enquiry form, a call click, a purchase, a sign-up. If you have none set up, the visits still show and the key events read zero until you add them in Analytics.
Do You Estimate Numbers You Do Not Have?
No. Every figure is your own Google data. Where a comparison would be misleading, because a window is not fully covered or the volume is too small, the comparison is left out rather than guessed.
Which Plans Include It?
Growth and Scale. Starter includes weekly rank tracking for your targeted keywords, but not the Search Console and Analytics connection.
Related Features
See It in Your Own Content
Start with a free snapshot of your website, or see what each plan includes.
See Plans