Starter
1 website · 1 user · 3 articles + 3 social posts a week
Awareness Marketing works out what is worth publishing
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Articles written in your brand voice
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Live search and relevant news research
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Every article checked for quality and publishability
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Branded article images and social content
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Publish directly to supported website platforms
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Search performance and rankings tracked
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New recommendations informed by your results
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RECOMMENDED
Growth
1 website · 3 users · 5 articles + 5 social posts a week
Everything in Starter
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1 website, 3 team members
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Auto or Expert mode
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Choose from a larger pool of weekly recommendations
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Greater On-Demand content capacity
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Campaigns: point a share of your week at one launch or offer
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Competitor-informed content opportunities
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Deeper website crawling and research
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1,200 credits a month, plus a bonus On-Demand Post every week
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Scale
3 websites · 5 users · 5 articles + 5 social posts a week, per website
Everything in Growth
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3 websites, 5 team members
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Manage larger multi-brand or multi-site operations
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5 articles and 5 social posts a week on every website
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Campaigns on every website, three at once
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Broader competitor-informed research
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Deeper website crawls
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Centralised measurement across the brands you manage
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3,000 credits per month
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Agency
Custom pricing
Price on application · websites and people as agreed · multi-language & market content · Brand Governance
Everything in Scale
As many websites and team members as you need
Articles and social posts a week agreed per website
Campaigns as agreed per client website
Multi-language & market content
Brand governance controls
Onboarding help for each client site
Credits and allowances sized to the portfolio
A named contact for the account
Talk to Us
Prices exclude VAT. Cancel any time. Agencies with many websites: price on application, just ask. Not sure yet? See what we’d create for your business, free. Weighing up an agency, freelancer or other tools? See how we compare.
COMPARE EVERY PLAN
Every Plan in Detail
Starter
RECOMMENDED
Growth
Scale
Content planning
Website and business profiling
✓
✓
✓
Content Focus: articles, social posts, or both
✓
✓
✓
Brand voice
✓
✓
✓
Search opportunity research
✓
✓
✓
News opportunity research
✓
✓
✓
Weekly recommendations
Standard
Double pool
Double pool
Auto mode
✓
✓
✓
Expert mode
—
✓
✓
On-Demand content
Borrow a slot
+1 per week
Flexible
Campaigns
—
2 at once
3 per website
Competitor-informed research
—
5
10 per website
Content creation and quality
Articles + social posts per week
3 + 3
5 + 5
5 + 5 per website
SEO Score
✓
✓
✓
Content Integrity check
✓
✓
✓
Art-directed article images
✓
✓
✓
Social content for LinkedIn, X, Facebook and Instagram
✓
✓
✓
Internal-link recommendations
✓
✓
✓
SEO-ready metadata and structured data
✓
✓
✓
Existing-content awareness
✓
✓
✓
Brand media and knowledge libraries
✓
✓
✓
Brand controls: colours, fonts, image style and background
—
✓
✓
Review threads for your team
—
✓
✓
Publishing
WordPress, Webflow, Framer, Shopify and Wix
✓
✓
✓
HTML and Markdown export
✓
✓
✓
Scheduling
✓
✓
✓
Publishing timezone per website
✓
✓
✓
Published pages checked, not just posted
✓
✓
✓
Measurement
Weekly Google rank tracking
✓
✓
✓
Google Search Console performance
—
✓
✓
Content recommendations
✓
✓
✓
Content-decay signals
—
✓
✓
Existing-page copy reviews
✓
✓
✓
Google Analytics visits and key events
—
✓
✓
Results per article
—
✓
✓
Monthly performance report
—
✓
✓
Refresh articles that lose traffic, in one click
—
✓
✓
Striking-distance keyword alerts
—
✓
✓
Account and capacity
Websites · users
1 · 1
1 · 3
3 · 5
Credits per month
500
1,200
3,000
Website crawl depth
100 pages
500 pages
1,000 pages
In-product Help & FAQ, with Ask support
✓
✓
✓
Credits meter the real work each month: writing an article, generating its images, running research and publishing all draw from your monthly allowance. Most single-website businesses on Starter stay within 500 credits. Growth and Scale add headroom for more output and, on Scale, more websites.
WHAT EVERY PLAN INCLUDES
See Exactly What You Are Buying.
Every plan runs the same engine from day one. The plans differ in volume, not quality, so whichever tier you choose, this is what your subscription looks like in week one.
Articles created and published for you
Every piece is written in your voice, checked and scored, with branded imagery and social posts attached. It then publishes automatically on your agreed cadence, and you can review or adjust whenever you want.
Social posts waiting to publish
LinkedIn, Instagram, Facebook and X posts come written with every article, following each platform’s rules, and go out automatically when it publishes.
One click and it is live
Publish straight to WordPress, Webflow, Framer, Shopify or Wix in your website’s timezone, as a draft or fully live. No copying and pasting between tools.
Watch the results arrive
Clicks, impressions and average position tracked against every article, so you can see how your content is performing.
Article written (with checks & social posts): 10
Art-directed article image, all sizes: 5
Website crawl: 5
Keyword or rank lookup: 1
Publish to your website: 1
Deep editorial audit: 10
Page copy review: 10