Awareness Marketing is now live. View Plans →
Awareness Marketing is now live. View Plans →
HOW IT WORKS
How Awareness Marketing Works, From Connection to Results.
How Awareness Marketing Works, From Connection to Results.
How Awareness Marketing Works, From Connection to Results.
Awareness Marketing is a content marketing platform that brings research, planning, content creation, publishing and measurement into one workflow. This page walks through all of it, step by step.
Awareness Marketing is a content marketing platform that brings research, planning, content creation, publishing and measurement into one workflow. This page walks through all of it, step by step.
IN BRIEF
Awareness Marketing is a content marketing platform for founders and lean marketing teams. You connect your website; it learns your business, finds what is worth publishing, creates articles, imagery and social posts in your voice, publishes them to your website and social channels, and measures the results in Google.
Awareness Marketing is a content marketing platform for founders and lean marketing teams. You connect your website; it learns your business, finds what is worth publishing, creates articles, imagery and social posts in your voice, publishes them to your website and social channels, and measures the results in Google.
ONE ARTICLE, START TO FINISH
Watch One Week Run.
Watch One Week Run.
Watch One Week Run.
Scroll to follow one DarkInvader article from the first read of their website to the results report.
Scroll to follow one DarkInvader article from the first read of their website to the results report.
Steps 01–02
Learn Your Business
Your site is read for a business profile, a voice fingerprint and your brand.
Your site is read for a business profile, a voice fingerprint and your brand.
Steps 03–04
Find What to Write
Live search data and the week’s industry news become this week’s plan.
Live search data and the week’s industry news become this week’s plan.
Steps 05 & 07
Write and Design
A brief, an article in your voice, an on-brand image and social posts.
A brief, an article in your voice, an on-brand image and social posts.
Step 06
Check Every Draft
A sub-editor pass, then an SEO Score and a Content Integrity check.
A sub-editor pass, then an SEO Score and a Content Integrity check.
Step 08
Publish at the Best Time
Live on your website, with social posts once it is confirmed live.
Live on your website, with social posts once it is confirmed live.
Steps 09–10
Measure and Improve
Results feed next week’s plan, so it gets sharper over time.
Results feed next week’s plan, so it gets sharper over time.
THE WORKFLOW
Ten Steps, One Connected Workflow.
Ten Steps, One Connected Workflow.
Ten Steps, One Connected Workflow.
Everything Awareness Marketing does, in order, from the moment you connect your website.
Everything Awareness Marketing does, in order, from the moment you connect your website.
01
Connect Your Website
Enter your website address, then connect your CMS, social accounts and Google when you are ready. A setup checklist walks you through each connection.
Enter your website address, then connect your CMS, social accounts and Google when you are ready. A setup checklist walks you through each connection.
02
It Learns Your Business
Your site and documents are read to build a business profile and a voice fingerprint: what you sell, who you sell to and how you write. Your logo and brand colours are captured too.
Your site and documents are read to build a business profile and a voice fingerprint: what you sell, who you sell to and how you write. Your logo and brand colours are captured too.
03
Find Worthwhile Opportunities
Real search volumes and difficulty for your market, the live Google top results for each keyword, competitor gaps on Growth and above, and the past week’s industry news.
Real search volumes and difficulty for your market, the live Google top results for each keyword, competitor gaps on Growth and above, and the past week’s industry news.
04
Build the Plan
The best opportunities become a weekly plan on your agreed cadence. In Expert mode you choose from double the recommendations, each one explained.
The best opportunities become a weekly plan on your agreed cadence. In Expert mode you choose from double the recommendations, each one explained.
05
Create Articles and Social Content
Each topic gets a structured brief, then an article in your voice with posts for LinkedIn, X, Facebook and Instagram. Choose articles, social posts or both.
Each topic gets a structured brief, then an article in your voice with posts for LinkedIn, X, Facebook and Instagram. Choose articles, social posts or both.
06
Review Before Publishing
A sub-editor pass checks every draft, then it has to pass an SEO Score and a Content Integrity check. In Expert mode it also waits for your approval.
A sub-editor pass checks every draft, then it has to pass an SEO Score and a Content Integrity check. In Expert mode it also waits for your approval.
07
Create the Imagery
Every article gets an art-directed image in your website’s own style, sized for your blog, social channels and link previews.
Every article gets an art-directed image in your website’s own style, sized for your blog, social channels and link previews.
08
Schedule and Publish
Articles publish to WordPress, Webflow, Framer, Shopify or Wix at the best time in your timezone, or export as HTML or Markdown. Social posts follow once the article is confirmed live.
Articles publish to WordPress, Webflow, Framer, Shopify or Wix at the best time in your timezone, or export as HTML or Markdown. Social posts follow once the article is confirmed live.
09
Measure Performance
Weekly Google rank tracking on every plan. On Growth and above, Search Console and Analytics show clicks, visits and key events for each article, with a monthly report.
Weekly Google rank tracking on every plan. On Growth and above, Search Console and Analytics show clicks, visits and key events for each article, with a monthly report.
10
Improve the Next Plan
Keywords you nearly rank for, articles losing traffic and your results feed next week’s recommendations, so the plan gets sharper over time.
Keywords you nearly rank for, articles losing traffic and your results feed next week’s recommendations, so the plan gets sharper over time.
GO DEEPER
Where to Go Next.
Where to Go Next.
Where to Go Next.
How We Write →
Why the content reflects your business: the brief, the voice fingerprint, the sub-editor and both scores.
Why the content reflects your business: the brief, the voice fingerprint, the sub-editor and both scores.
Integrations →
Everything you can connect: WordPress, Webflow, Framer, Shopify, Wix, social networks and Google.
Everything you can connect: WordPress, Webflow, Framer, Shopify, Wix, social networks and Google.
Content Marketing Automation →
How automation works here, and what stays under your control.
How automation works here, and what stays under your control.
Features →
Every capability behind each step, grouped by research, create, publish and track.
Every capability behind each step, grouped by research, create, publish and track.
Plans →
What each plan includes and what it costs.
For Small Marketing Teams →
How founders and lean teams run content without a content operation.
How founders and lean teams run content without a content operation.
See It Run on Your Own Website.
See It Run on Your Own Website.
See It Run on Your Own Website.
Start with a free snapshot: an article, social posts and imagery created for your site.
Start with a free snapshot: an article, social posts and imagery created for your site.
Free. We read your website and create a personalised article, social posts and imagery.