Question 1

What is a content marketing platform, and how is it different from a CMS?

Accepted Answer

A content marketing platform brings content planning, research, creation, approvals, distribution and performance measurement into one coordinated workflow. A content management system, or CMS, is mainly used to manage and publish content on a website. Awareness Marketing is being designed to work alongside supported website platforms while also connecting the activities that happen before and after publishing, including ideas, briefs, social media content and reporting.

Question 2

What is Awareness Marketing?

Accepted Answer

Awareness Marketing is a content marketing platform being developed for SMEs. The aim is to give businesses one connected place to organise ideas, research topics, create blogs and images, produce supporting social posts, manage publishing and understand how their content is performing.

Question 3

Who is Awareness Marketing being built for?

Accepted Answer

Awareness Marketing is being designed for founder-led businesses, SMEs without a dedicated marketing function and small marketing teams currently managing content across several disconnected tools. The initial focus is expected to be UK SMEs.

Question 4

Will Awareness Marketing replace marketers?

Accepted Answer

No. The platform is being designed to support business owners and marketers by reducing repetitive work and connecting fragmented processes. People remain in control of strategy, brand decisions, editing and approval.

Question 5

How will Awareness Marketing use AI?

Accepted Answer

AI is expected to assist with repetitive and time-consuming parts of the content workflow, including generating ideas, researching topics, structuring briefs, producing initial drafts, repurposing content and identifying performance patterns. Users remain responsible for approving content.

Question 6

What is the difference between Platform, Guided and Managed, and what could they cost?

Accepted Answer

Platform is intended for businesses that want to operate the content workflow themselves, from an indicative launch price of £129 per month. Guided adds onboarding, monthly content direction and human review, from £495 per month. Managed is for businesses that want Awareness Marketing to manage an agreed recurring content workflow, from £1,495 per month. These are not final prices.

Questions about Awareness Marketing