AWARENESS MARKETING FAQS
UNDERSTANDING THE PLATFORM
What Is Awareness Marketing?
Awareness Marketing is a content marketing platform. It brings research, planning, content creation, publishing and performance measurement into one workflow, so you can run your content marketing from one place instead of across separate tools.
Who Is Awareness Marketing For?
Founders, founder-led businesses, marketers and small or lean marketing teams who know content matters but do not have the time to research, write, publish and measure it by hand. You do not need SEO experience. Scale supports up to three websites, and agencies with more are priced on application.
What Is a Content Marketing Platform?
A content marketing platform covers the whole job around your content: deciding what to publish, creating it, publishing it and measuring what happened. A CMS such as WordPress stores and displays content; a content marketing platform works out what is worth publishing and gets it there.
Is Awareness Marketing an AI Writing Tool?
No. AI does part of the work, but inside a structured process: research against real search data, a brief planned against what currently ranks, a draft in your voice, a sub-editor pass and two scores before anything is ready. It also plans, publishes and measures, which a writing tool does not.
What Does Awareness Marketing Create?
Articles, an art-directed image for every article, and social posts for LinkedIn, X, Facebook and Instagram, all in your brand voice. You can focus on articles, social posts or both, and every article carries SEO metadata and structured data.
HOW CONTENT IS CREATED
How Does Awareness Marketing Decide What to Publish?
It learns your business from your website, then researches real search volumes for your market, the live Google top results for each keyword, the past week’s industry news and, on Growth and above, your competitors’ keyword gaps. It never repeats a title you already have.
Does It Use My Existing Website and Brand Voice?
It crawls your website and readable documents to learn what you do, who you serve and how you actually write: tone, rhythm and vocabulary. That profile and voice fingerprint ground every article, and both refresh automatically as your site changes.
Can I Review Content Before It Is Published?
Yes. In Expert mode, on Growth, Scale and Agency, every article arrives as a draft for you to review, edit and approve, with bulk approval when you are happy. In Auto mode articles are approved and published on schedule. On-Demand articles always arrive as drafts on every plan.
What Is Auto Mode?
Auto mode runs the workflow for you: it chooses topics, writes, checks and publishes on your agreed cadence. Every article still has to pass its SEO Score and Content Integrity check first. Auto mode is available on every plan.
What Is Expert Mode?
Expert mode gives you double the weekly recommendations, each explained, and writes nothing until you choose. Every article then waits for your approval before it publishes. It is available on Growth, Scale and Agency, and you can switch modes per website at any time.
Can I Request a Specific Article?
Yes. On-Demand Posts let you write a title or brief and the same engine researches and writes the article in your voice. On-Demand articles always arrive as drafts for your review on every plan. Starter borrows a slot from the coming week; Growth includes a bonus On-Demand article each week; Scale is fully flexible.
What Are the SEO Score and Content Integrity Score?
Every article is graded twice before it is ready. The SEO Score measures on-page mechanics: structure, keywords and links. The Content Integrity score measures whether the piece stays credible and useful: claims attributed, headline promise kept, no keyword forcing, reads like a person. Drafts are revised until they pass both, and when the two conflict, integrity wins.
Does Awareness Marketing Invent Statistics or Sources?
No. A sub-editor pass checks every draft before you see it, and any unsourced number is a blocking issue: it is either attributed to a real source or cut. The system never fabricates citations, and the same rule applies to testimonials, prices and product claims.
Can AI-assisted Content Perform Well in Google Search?
It can. Google's published guidance focuses on whether content is useful, accurate, original and made for people, not on whether AI was involved in producing it. Google does warn against scaled, low-value content created mainly to manipulate rankings, which is why Awareness Marketing ramps publishing gradually, grounds every article in research and blocks invented claims. No tool can promise rankings.
PUBLISHING AND INTEGRATIONS
Can Awareness Marketing Publish Automatically?
Yes. Once your website is connected, articles publish on a steady cadence without a manual step each time. In Expert mode they wait for your approval first. Social posts publish once your accounts are connected, and posts that promote an article wait until it is confirmed live.
Which Website Platforms Can Awareness Marketing Publish To?
WordPress, Webflow, Framer, Shopify and Wix, complete with imagery, metadata and structured data. Framer requires a paid Framer plan with API access, and Shopify connects through a store app. Squarespace has no publishing API, so for Squarespace and any other platform you can copy or download every article as HTML or Markdown.
Does Awareness Marketing Support WordPress?
Yes. Connect with a WordPress application password and articles publish as drafts or live posts with their images, metadata and structured data. It can also add links to new articles inside your existing posts and pages, and on Growth and above replace a fading post with its refresh at the same URL.
Does Awareness Marketing Support Webflow?
Yes. Connect with a Webflow site token and map your blog collection’s fields once. Articles then publish into that collection with their images and metadata, and are only marked live once Webflow confirms them.
Does Awareness Marketing Support Framer?
Yes. Connect with a Framer API key and articles publish straight to your Framer site with structured data included. Direct publishing needs a paid Framer plan with API access.
Does Awareness Marketing Support Shopify?
Yes. Connect your store through a Shopify store app, choose which blog to publish to, and articles publish there as drafts or live posts with their images and metadata.
Does Awareness Marketing Support Wix?
Yes. Connect with a Wix API key and articles publish into your Wix Blog as drafts or live posts, with their images, metadata and structured data.
What If My CMS Is Not Directly Supported?
Export any article as clean HTML or Markdown and paste it into your CMS. That works for Squarespace, which has no publishing API, and most other platforms.
Which Social Networks Can Awareness Marketing Publish To?
LinkedIn, X, Facebook and Instagram. Posts are written for each channel with a branded image and can be scheduled once your accounts are connected.
How Does Awareness Marketing Handle My Data and Connected Accounts?
It requests only the permissions each connection needs; the Google connection is read-only, and credentials are stored encrypted. You can disconnect supported accounts at any time, and you control what information you provide for content creation. The Privacy Policy on this site sets out the details.
RESULTS, PLANS AND PRICING
How Does Awareness Marketing Measure Content Performance?
Every plan includes weekly Google rank tracking for the keywords you target. Growth and above connect Google Search Console and Google Analytics, read-only, to show clicks, impressions, visits and key events for every article, with a monthly report, keywords you nearly rank for and articles losing traffic.
Does Awareness Marketing Guarantee Google Rankings?
No. Nobody can honestly guarantee rankings, traffic or enquiries. What it does is target keywords using real search data, write content grounded against what currently ranks, publish consistently within Google's guidelines and show you the actual results: positions, clicks and impressions, week by week.
What Is AI Visibility?
Awareness Marketing does not track AI visibility. It plans, creates, publishes and measures your content in Google search. Prompt tracking, AI answer monitoring and AI visibility auditing are the job of AwarenessAI, our separate specialist platform, and the two work well side by side.
Can Agencies Use Awareness Marketing?
Yes. Scale runs up to three websites with five users on one account. The Agency plan, priced on application, adds as many websites and users as you need, brand governance controls, multi-language content and onboarding for each client site. Referral and white label partnerships are also available.
How Much Does Awareness Marketing Cost?
Three standard plans, billed monthly and priced in your own currency: Starter at £79, $99 or €89 plus tax for one website with three articles and three social posts a week; Growth at £199, $249 or €229 plus tax with five of each, Expert mode, competitor tracking and up to three users; and Scale at £399, $499 or €449 plus tax for up to three websites and five users. You pay in pounds in the UK, euros across Europe and dollars everywhere else. Agencies with more websites are priced on application. The Plans page has the full breakdown of what each includes.
Is There a Free Plan or Trial?
There is no free tier. A 7-day trial exists but is invitation-only and does not include publishing; email sales@awarenessmarketing.co.uk if you would like one. The free Website Content Snapshot is the quickest way to see the platform’s output for your own site without an account.
What Is the Free Website Content Snapshot?
Enter your website address and the Snapshot runs a mini crawl, profiles your business, finds keyword opportunities and generates one full sample article, three social posts and branded imagery in a few minutes, with no login. If you later subscribe, the Snapshot content carries into your account.
Can I Cancel My Subscription?
Yes. Subscriptions are managed through the Stripe customer portal and cancel at the end of the current billing period. You keep access until the period ends, and your data is preserved if you return.
How Do I Get Started?
Choose a plan on the Plans page, create your account and pay by card at checkout. Your workspace is ready as soon as payment completes. If you want to see the output first, run the free Snapshot.
How Can I Contact Awareness Marketing?
For plans, pricing or a trial, email sales@awarenessmarketing.co.uk. For anything else, email info@awarenessmarketing.co.uk, or use the form on the contact page. Tom or Andrew read every message and usually reply within a couple of business days. Data protection requests go to privacy@awarenessmarketing.co.uk.
Topics
Still Have a Question?
Email info@awarenessmarketing.co.uk, or sales@awarenessmarketing.co.uk for plans and pricing.
Contact Us