AWARENESS MARKETING FAQS

Questions About
Awareness Marketing

Awareness Marketing is currently in development. Features, integrations, services and indicative pricing may change following early-user feedback.

UNDERSTANDING THE PLATFORM

What is a content marketing platform, and how is it different from a CMS?

A content marketing platform brings content planning, research, creation, approvals, distribution and performance measurement into one coordinated workflow. A content management system, or CMS, is mainly used to manage and publish content on a website. Awareness Marketing is being designed to work alongside supported website platforms while also connecting the activities that happen before and after publishing, including ideas, briefs, social media content and reporting.

What is Awareness Marketing?

Who is Awareness Marketing being built for?

What parts of content marketing will Awareness Marketing bring together?

CREATING AND PUBLISHING CONTENT

Can Awareness Marketing help create a blog from an initial idea?

Can Awareness Marketing turn a blog into social media posts and images?

Will Awareness Marketing publish blogs and schedule social media posts?

Which website and social media integrations are planned?

AI, QUALITY AND DATA

How will Awareness Marketing use AI?

How will Awareness Marketing keep content accurate and on-brand?

Will a person review the content?

Can AI-assisted content perform well in Google Search?

What reporting and performance data will be available?

How will Awareness Marketing handle business data and connected accounts?

PLANS AND EARLY ACCESS

What is the difference between Platform, Guided and Managed, and what could they cost?