AWARENESS MARKETING FAQS
Straight answers about Awareness Marketing, the content marketing platform, now available in early access. If your question is not covered here, email sales@awarenessmarketing.co.uk. You can also read our Content & AI Standards for how we use AI responsibly.
UNDERSTANDING THE PLATFORM
What is a content marketing platform, and how is it different from a CMS?
A CMS such as WordPress or Webflow is where your website content is stored and displayed. A content marketing platform sits a step earlier: it works out what is worth publishing, creates the content, and then publishes it, often into your CMS. Awareness Marketing researches, creates and publishes your blogs, imagery and social content, rather than leaving you to operate a stack of separate tools.
What is Awareness Marketing?
Awareness Marketing is a content marketing platform. You connect your website; it learns your business, works out what is worth publishing, writes the articles, imagery and social copy in your voice, publishes to your website, and measures how the content performs in Google. Much of it runs automatically each week, and you can keep review and approval points wherever you want them.
Who is Awareness Marketing for?
Founders, founder-led businesses, marketers and lean marketing teams that need consistent content without building a content operation. You do not need SEO or marketing experience. Agencies and multi-brand businesses are supported on the Scale plan, but single-website businesses are the priority.
What does Awareness Marketing actually do?
It runs the recurring content process end to end. Research: it crawls your site, builds a profile of your business and voice, and finds keyword and news opportunities using real Google UK data. Create: it writes briefed, checked articles with branded imagery and LinkedIn, X and Facebook copy. Publish: articles go to WordPress, Webflow or Framer on a steady schedule. Measure: weekly Google UK rank tracking, Search Console performance and AI visibility checks feed the next recommendations.
How is Awareness Marketing different from using ChatGPT to write blogs?
A chat assistant writes whatever you prompt, with no knowledge of your business, your search data or what already ranks. Awareness Marketing grounds every article in a crawl of your site, a stored business and voice profile, real Google UK keyword data and the live top results for the topic, then checks the draft with an editorial pre-flight and two quality scores. It also does the parts a chat tool cannot: planning the week, creating imagery, publishing to your CMS and measuring the results.
What happens when I connect my website?
The platform crawls your site, builds a profile of what your business does and how it writes, captures your logo and brand colours, researches keywords with real UK search data, scans the week's industry news, and drafts its first articles. The first article typically exists within about ten minutes, and a setup checklist walks you through connecting your CMS, Google and social accounts.
CREATING AND PUBLISHING CONTENT
Does it automatically create content?
Yes. Each week it researches topics and writes complete articles with branded imagery and supporting social copy in your brand voice, without you starting from a blank page. You can also commission a specific article any time with On-Demand Posts.
Does every article include social posts?
Yes. Every article is created with branded imagery and post copy written for LinkedIn, X and Facebook, in your voice, alongside the article. Connect your social accounts to schedule the posts, or copy them into your own workflow.
Does it automatically publish content?
Yes, for your website. Approved articles publish to your connected CMS on a sensible one-per-day cadence without a manual step each time. In Auto mode approval is automatic; in Expert mode, on Growth and Scale, articles wait as drafts until you approve them. Social posts can be scheduled once your accounts are connected.
Which website platforms can Awareness Marketing publish to?
WordPress, Webflow and Framer, complete with imagery, metadata and structured data. Framer requires a paid Framer plan with API access. Squarespace has no publishing API, so for Squarespace and any other platform you can copy or download every article as HTML or Markdown.
Can I request a specific article?
Yes. On-Demand Posts let you write a title or brief and the same engine researches and writes the article in your voice. On-Demand articles always arrive as drafts for your review on every plan. Starter borrows a slot from the coming week; Growth includes a bonus On-Demand article each week; Scale is fully flexible.
What are Auto mode and Expert mode?
Auto mode runs everything: the platform chooses topics, writes, approves and publishes on schedule. Expert mode, on Growth and Scale, generates double the recommendations each week and writes nothing until you choose; every piece then waits for your approval. You can switch modes per website at any time.
AI, QUALITY AND DATA
Is this just an AI writing tool?
No. AI is part of how the work gets done, but Awareness Marketing does not send a keyword to a model and publish whatever comes back. Every article goes through research, a structured brief, drafting, a sub-editor pre-flight check and two quality scores before it is ready. The category is a content marketing platform: it also plans, publishes and measures.
How does it learn my business and brand voice?
It crawls your website and readable documents to learn what you do, who you serve and how you actually write: tone, rhythm and vocabulary. That profile and voice fingerprint ground every article, and both refresh automatically as your site changes.
Can I review content before it goes live?
Yes. In Expert mode, available on Growth and Scale, every article arrives as a draft for you to review, edit and approve, with bulk approval when you are happy. In Auto mode the platform approves and publishes on schedule. On-Demand Posts always arrive as drafts on every plan.
Can AI-assisted content perform well in Google Search?
It can. Google's published guidance focuses on whether content is useful, accurate, original and made for people, not on whether AI was involved in producing it. Google does warn against scaled, low-value content created mainly to manipulate rankings, which is why Awareness Marketing ramps publishing gradually, grounds every article in research and blocks invented claims. No tool can promise rankings.
What performance does Awareness Marketing track?
Weekly Google UK positions for your targeted keywords, with movement over time. Connect Google Search Console and your real clicks, impressions and queries appear in the dashboard and feed keyword decisions, content-decay signals and striking-distance opportunities. AI visibility checks are included on Growth and Scale.
How does Awareness Marketing handle my data and connected accounts?
It requests only the permissions each connection needs; the Google connection is read-only, and credentials are stored encrypted. You can disconnect supported accounts at any time, and you control what information you provide for content creation. The Privacy Policy on this site sets out the details.
What are the SEO Score and Content Integrity score?
Every article is graded twice before it is ready. The SEO Score measures on-page mechanics against a licensed agency writing standard. The Content Integrity score measures whether the piece stays credible and useful: claims attributed, headline promise kept, no keyword forcing, reads like a person. Drafts are revised until they pass both, and when the two conflict, integrity wins.
Does Awareness Marketing invent statistics or sources?
No. A sub-editor pass checks every draft before you see it, and any unsourced number is a blocking issue: it is either attributed to a real source or cut. The system never fabricates citations, and the same rule applies to testimonials, prices and product claims.
What is AI Visibility?
Awareness Marketing uses AI visibility as one measure of content performance: a simple indication of whether your business and content are appearing in AI-generated answers, shown alongside your search results on Growth and Scale. It is not a prompt-tracking or GEO auditing platform. For detailed prompt tracking, competitor analysis and deeper AI visibility auditing, AwarenessAI is the separate specialist product.
Does Awareness Marketing guarantee Google rankings?
No. Nobody can honestly guarantee rankings, traffic or enquiries. What it does is target keywords using real search data, write content grounded against what currently ranks, publish consistently within Google's guidelines and show you the actual results: positions, clicks and impressions, week by week.
PLANS AND EARLY ACCESS
What plans are available, and what do they cost?
Three plans, billed monthly: Starter at £99 + VAT for one website with fully automatic content, Growth at £249 + VAT adding Expert mode, more websites, competitor tracking and AI visibility, and Scale at £499 + VAT for agencies and multi-brand businesses. The Plans page has the full current breakdown of what each includes.
Is there a free plan or trial?
There is no free tier. A 7-day trial exists but is invitation-only and does not include publishing; contact sales@awarenessmarketing.co.uk if you would like one. The free Website Content Snapshot is the quickest way to see the platform's output for your own site without an account.
What is the free Website Content Snapshot?
Enter your website address and the Snapshot runs a mini crawl, profiles your business, finds keyword opportunities and generates one full sample article, three social posts and branded imagery in a few minutes, with no login. If you later subscribe, the Snapshot content carries into your account.
Can I cancel my subscription?
Yes. Subscriptions are managed through the Stripe customer portal and cancel at the end of the current billing period. You keep access until the period ends, and your data is preserved if you return.
How do I get access?
Buy a plan and your account is created at checkout; open self-serve registration is not available during early access. If you want to look before you buy, run the free Snapshot or email sales@awarenessmarketing.co.uk about a trial invitation.