PARTNERSHIPS
Partner with Awareness Marketing.
Refer businesses to Awareness Marketing, add content marketing to the services you already provide, or talk to us about another way to work together.
Awareness Marketing is one place to run your content marketing, bringing research, creation, publishing and measurement into one connected workflow.
How can you partner with Awareness Marketing?
Awareness Marketing works with agencies, consultants, technology businesses and other organisations through referral, white-label and broader commercial partnerships.
Referral partners introduce businesses that could benefit from Awareness Marketing. White-label partnerships are for organisations interested in incorporating the Awareness Marketing workflow into a wider client service, with the exact commercial and delivery arrangement agreed directly with us.
If you have another partnership idea, we are happy to discuss it.
01
Refer the Right Businesses
If you work with businesses that need a better way to plan, create, publish and measure content, introduce them to Awareness Marketing. We handle the product conversation, onboarding and ongoing platform relationship.
Referral partnerships suit marketing consultants, SEO consultants, web designers and developers, agencies, technology providers, business advisers, professional service businesses, and relevant communities and networks.
Commercial referral terms can be agreed before the partnership begins.
02
Build Content Marketing Into Your Client Offering
Awareness Marketing brings research, planning, articles, branded imagery, social content, publishing and performance measurement into one connected platform.
If that capability could strengthen the service you already provide clients, talk to us about a white-label partnership. This suits agencies, marketing consultants, SEO businesses, web businesses, multi-service marketing companies and businesses serving multiple client brands.
White-label partnerships are structured individually around the partner, the client relationship and the way the service will be delivered.
A Content Marketing Platform You Can Build Around
One Connected Workflow
Awareness Marketing connects research, planning, content creation, imagery, social content, publishing and measurement instead of requiring customers to manage separate tools and workflows.
Grounded in the Business
Content starts with the customer’s website, business profile, existing content and voice, rather than a blank prompt.
Based on Real Search Information
Research combines real keyword data, live search results, competitor information and connected performance data to help decide what is actually worth publishing.
It Continues After Publishing
The workflow does not stop when an article goes live. Awareness Marketing connects Search Console, Analytics and rank data with recommendations, decay signals and new opportunities.
Built to Work Across Client Brands
Awareness Marketing supports multi-site content workflows for organisations managing more than one brand or website.
Depending on the plan and arrangement, that can include multiple websites, multiple users, brand controls, content reviews and deeper measurement. Custom Agency arrangements can add multi-language and multi-market content, Brand Governance and onboarding.
Some capabilities are associated with higher plans or custom Agency arrangements.
Who We Work With
Marketing Agencies
Add an ongoing content marketing capability to the services you already provide clients.
SEO and Marketing Consultants
Turn strategy and recommendations into an ongoing workflow for research, creation, publishing and measurement.
Web Designers and Developers
Give clients a practical way to continue marketing the website after launch.
Technology Businesses
Explore integrations, distribution arrangements or complementary commercial relationships.
Business Communities and Professional Organisations
Discuss ways Awareness Marketing could be useful to businesses within your audience or membership.
Have Something Else in Mind?
Referral and white-label partnerships are the most obvious starting points, but they are not the only ways we can work together. If you see a useful fit between our businesses, products or audiences, tell us what you have in mind.
That could include technology integrations, co-marketing, distribution, community partnerships, agency relationships or other strategic commercial relationships.
Start a Partnership
01 · Tell Us About You
Tell us about your business, your customers and the type of partnership you are considering.
02 · Talk It Through
We look at where the commercial fit is, how the relationship could work and what each side would be responsible for.
03 · Agree the Structure
If the partnership makes sense, we agree the commercial arrangement and practical next steps.
What is Awareness Marketing?
Awareness Marketing is a content marketing platform that brings research, creation, publishing and measurement into one place. Businesses connect their website, Awareness Marketing works out what to publish, creates articles, branded imagery and social content in their voice, publishes the content, then shows how it performs.
Awareness Marketing was built by Tom Mason and Andrew Mason. Andrew leads product and development, while Tom leads positioning, marketing and commercial strategy. Andrew has more than 25 years building and scaling technology and cybersecurity businesses and previously founded DarkInvader and RandomStorm. Tom founded AwarenessAI, a separate sister brand.
Partnership FAQs
Does Awareness Marketing offer partnerships?
Yes. Awareness Marketing works with organisations interested in referral, white-label and other commercial partnerships.
Does Awareness Marketing offer referral partnerships?
Yes. Businesses and individuals with relevant audiences can discuss a referral partnership with Awareness Marketing. Commercial terms are agreed directly before the partnership begins.
Does Awareness Marketing offer white-label partnerships?
Awareness Marketing is open to white-label partnerships with agencies, consultants and other suitable organisations. The commercial, delivery and branding model is agreed individually rather than offered as a fixed package.
Who can partner with Awareness Marketing?
Potential partners include marketing agencies, SEO consultants, web designers and developers, technology businesses, business advisers, professional organisations and other businesses with a relevant customer base.
Is Awareness Marketing suitable for agencies?
Yes. Awareness Marketing supports multi-site and multi-user workflows, while custom Agency arrangements can include areas such as multi-language or multi-market content, Brand Governance and onboarding.
What does Awareness Marketing do?
Awareness Marketing is one place to run your content marketing. You connect your website, then Awareness Marketing works out what to publish, creates it in your voice with images and social posts, publishes it, and shows how it performs.
Can Awareness Marketing publish content directly?
Yes. Awareness Marketing supports publishing to WordPress, Webflow and Framer, alongside social publishing to LinkedIn, X, Facebook and Instagram. Other CMS platforms can use HTML or Markdown export where direct publishing is not supported.
How do I become an Awareness Marketing partner?
Complete the partnership enquiry form on this page and tell us what type of partnership you are considering. We will review the opportunity and discuss the appropriate structure with you.
Can I suggest another type of partnership?
Yes. Referral and white-label partnerships are the main routes highlighted here, but Awareness Marketing is open to discussing other commercially relevant partnership ideas.
Tell Us About the Partnership
Tell us who you are and how you would like to work together. We will review your enquiry and follow up.
Build Something Useful Together.
If Awareness Marketing could strengthen what you already provide your customers or audience, tell us what you have in mind.