Awareness Marketing was founded by Tom Mason and Andrew Mason after running content marketing the hard way: one recurring job spread across research tools, AI assistants, documents, image tools, a CMS, social schedulers and reporting. It is one place that researches, creates, publishes and measures content, and it is available now in early access.
01
WHY WE STARTED
One Blog Should Not Require Five Different Tools.
The idea came from a real workflow, not a whiteboard.
Creating and publishing one useful blog meant finding ideas in an inbox, researching the topic with an AI assistant, drafting in a document, formatting it in the CMS, generating an image, writing social posts, scheduling them through another platform and then checking performance somewhere else.
Each tool did its job. Together they meant more subscriptions, more hand-offs and more places for the week to stall.
The insight was not simply that there were too many tools.
Content marketing is one recurring process, yet somebody was manually stitching it together every single week. Awareness Marketing was built to run that process as one connected workflow: it researches, creates, publishes and measures, rather than handing you another set of tools to operate.
From the first idea to the final performance report, the workflow should feel connected.
02
OUR MISSION
Awareness Marketing exists so a founder or a lean marketing team can publish useful, accurate content every week without assembling research tools, writing tools, image tools, schedulers and analytics into a home-made operation.
It learns each business from its own website, grounds every article in real Google UK search data, and closes the loop by measuring what actually happened in search.
Automation should remove the operational work. Control should stay exactly where the customer wants it.
The long-term aim is unchanged: one place that runs content marketing, researching what to publish, creating and publishing it, then learning what to do next.
03
HOW WE’RE BUILDING IT
The Principles Behind Awareness Marketing.
Simple by Design
We reduce steps and hand-offs rather than adding another layer to the stack. One connected workflow, not another tool on the pile.
You Choose the Level of Control
Auto mode lets the platform research, write, approve and publish on schedule. Expert mode keeps you choosing and approving every piece. Both are first-class ways to run it.
Accuracy Over Impressiveness
Every draft is checked before anyone sees it. Unsourced numbers are attributed or cut, headlines must keep their promise, and when an SEO checkbox and credibility conflict, credibility wins. Read more in our Content & AI Standards.
Grounded in Real Data
Articles start from a crawl of the actual business, real Google UK search data and the live results they will compete with, never from a blank prompt.
04
THE FOUNDERS
Experience Across Marketing, AI and Technology.
Awareness Marketing pairs hands-on digital marketing experience with a long track record of building technology businesses.
Tom Mason
Co-Founder
Tom is the founder of AwarenessAI and works hands-on across digital marketing, AI visibility and content operations. Running blog creation, social publishing and performance reporting for a real business is what exposed the fragmented workflow Awareness Marketing replaces.
Andrew Mason
Co-Founder
Andrew is a technology entrepreneur with more than 25 years of experience building and scaling technology and cybersecurity businesses, including DarkInvader and RandomStorm. He leads the product and engineering side of Awareness Marketing.