About Awareness Marketing
Awareness Marketing was founded by Tom Mason and Andrew Mason after experiencing how unnecessarily fragmented digital content marketing had become. We are building one connected place for SMEs to plan, create, publish and understand their blogs and social media.
01
WHY WE STARTED
One Blog Should Not Require Five Different Tools.
The idea for Awareness Marketing came from a real digital marketing workflow.
Creating and publishing one useful blog could mean finding ideas in an email inbox, researching the topic through an AI assistant, building a content brief, running an automation, formatting the article in a website CMS, generating an image, creating social posts, scheduling them through another platform and then checking performance somewhere else.
Each tool served a purpose, but together they created more subscriptions, more hand-offs and more places to manage.
Tom and Andrew founded Awareness Marketing to simplify that process.
The aim is to bring the essential parts of digital content marketing into one connected platform, making consistent marketing more practical for SMEs and more efficient for the people already responsible for it.
From the first idea to the final performance report, the workflow should feel connected.
02
OUR MISSION
Make Consistent Content Marketing Practical for Every SME
Our mission is to help smaller businesses benefit from modern content marketing without needing to assemble a complicated collection of software, automations and specialist resources.
We want to give SMEs a clearer way to turn their knowledge and ideas into useful blogs, relevant social content and measurable marketing activity.
Better tools should make good marketing easier to deliver, not remove the people and judgement behind it.
Our long-term vision is a connected marketing workspace where SMEs can move from idea to insight without repeatedly changing tools.
03
HOW WE’RE BUILDING IT
The Principles Behind Awareness Marketing.
Simple by Design
We reduce unnecessary steps, tools and complexity rather than adding another layer to the workflow.
Human Judgement Matters
AI can support repetitive work, but strategy, creativity, accuracy and final decisions should remain human responsibilities.
Useful over Excessive
We want to help businesses create content with a clear audience and purpose, not publish more simply for the sake of volume.
Built from Real Workflows
The platform is being shaped around genuine SME marketing challenges, practical experience and feedback from the people who may use it.
04
THE FOUNDERS
Experience Across Marketing, AI and Technology.
Awareness Marketing combines hands-on digital marketing experience with a long track record of building and developing technology businesses.
Tom Mason
Co-Founder
Tom is the founder of AwarenessAI and works across digital marketing, AI visibility and content operations. His hands-on experience managing blog creation, social publishing and performance reporting for an SME helped define the fragmented workflow Awareness Marketing is being built to simplify.
Andrew Mason
Co-Founder
Andrew is a technology entrepreneur with more than 25 years of experience building and scaling technology and cybersecurity businesses, including DarkInvader and RandomStorm. He brings extensive experience of developing practical technology products and helping businesses adopt new systems.