WHAT GETS AUTOMATED
THE WORKFLOW
01
Every week it researches real search demand, the live Google top results for each keyword, competitor gaps and your industry’s news. The best opportunities become a plan you can see at a glance.
Keyword research, competitor gaps, news and weekly planning.
02
Each opportunity becomes a briefed article in your brand voice, with LinkedIn, X, Facebook and Instagram posts written alongside it.
Articles and social posts, written together.
03
Every article gets its own image in your website’s visual style, sized for your blog, social channels and link previews.
Branded images for every article.
04
Every article passes a sub-editor check and two scores, SEO Score and Content Integrity, before it can go out. It then publishes to your website at the best time in your timezone.
Quality checks, scheduling and direct publishing.
05
Rankings are tracked every week. On Growth and Scale, Search Console and Analytics show what each article earned, and next week’s plan builds on what worked.
Rank tracking, results per article and recommendations.
YOUR LEVEL OF CONTROL
Auto mode
Awareness Marketing chooses the topics, writes, checks and publishes on your agreed cadence. Every article still has to pass its SEO Score and Content Integrity check first.
Available on every plan.
Expert mode
You get double the weekly recommendations, each explained, and choose which get written. Every article waits as a draft until you approve it.
Available on Growth, Scale and Agency.
BEYOND GENERATED TEXT
Your brand voice
Learned from your own website and documents, not a generic tone.
An image for every article
Art-directed in your website’s own style.
Social posts for four channels
LinkedIn, X, Facebook and Instagram, scheduled once connected.
Metadata and structured data
Article, Breadcrumb and FAQ schema on every post.
Internal links
New articles link to the ones you already have.
Published pages checked
Marked published only when your CMS confirms it.
FAQ
Does content marketing automation mean nobody checks the content?
No. Every article passes an automated sub-editor check and two scores, SEO Score and Content Integrity, before it can publish. In Expert mode, on Growth, Scale and Agency, every article also waits for your approval.
What can Awareness Marketing publish automatically?
Articles to WordPress, Webflow, Framer, Shopify and Wix, and social posts to LinkedIn, X, Facebook and Instagram once your accounts are connected. Anything else can be exported as HTML or Markdown.
Will automated content hurt my rankings?
Google’s guidance focuses on whether content is helpful and original, not how it was produced. Every brief is planned against what currently ranks, claims are sourced or cut, and publishing ramps up gradually rather than all at once.
How much does it cost?
Starter is £79 a month, Growth £199 and Scale £399, all plus VAT. Agency pricing is on application.
Free. We read your website and create a personalised article, social posts and imagery.