FEATURE
SEO Schema on Every Post
Automatic SEO schema markup on every article you publish, so your pages qualify for rich results and give AI answers something clean to quote.
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Article, Breadcrumb and FAQ schema on every post, so pages qualify for rich results.
Search engines and AI answer engines cannot read your page the way a person does. They rely on structured data to understand what a piece is, who wrote it and what questions it answers. Awareness Marketing adds automatic SEO schema markup to every post we publish, so your content is described in a language machines trust, without you writing a line of code.
What it is
Schema markup is structured data written in JSON-LD, a small block of machine-readable facts that sits alongside your article. It labels the parts of your content clearly: this is the headline, this is the author, this is where the page sits in your site, these are the questions and answers. On every published post we include three types automatically.
Article schema, describing the piece, its headline and its publisher.
Breadcrumb schema, showing where the page sits in your site structure.
FAQ schema, marking up the questions and answers so they can surface directly in search.
Why automatic SEO schema markup matters
Correct structured data is what makes a page eligible for rich results: the expandable questions, breadcrumb trails and article details that stand out on a Google results page. It also matters more than ever for AI. When an assistant or an AI Overview answers a question, clean schema gives it well-labelled facts to draw on and attribute to you. Getting this wrong, with missing or conflicting data, quietly costs you visibility. Getting it right is a small technical job that most SMEs never get round to, so we simply do it for you every time.
How it works in Awareness Marketing
Built into every publish
When an article goes live, its schema goes with it. There is nothing to switch on and nothing to configure. The Article, Breadcrumb and FAQ data is generated from the real content of the piece, so it always matches what is actually on the page rather than being a generic template.
No duplicate or conflicting schema
Plenty of sites already run an SEO plugin such as Yoast, which produces its own Article and Breadcrumb data. We detect that and add only the schema the plugin does not generate, usually the FAQ. Duplicate or conflicting structured data confuses search engines and can suppress rich results, so we deliberately avoid it. You get complete coverage without two tools fighting over the same page.
Who it is for
Any UK SME that wants the technical SEO groundwork handled quietly and correctly. Whether you publish on WordPress with a plugin already installed, or on a platform with no SEO tooling at all, every article leaves with the structured data it needs. It pairs naturally with the rest of your content workflow, including the checks that keep each piece accurate before it ships.
See how schema fits alongside everything else on the plans page, or start with a free snapshot of your website.
Frequently asked questions
What is schema markup and why does it matter?
Schema markup is structured data, written in a format called JSON-LD, that tells search engines exactly what a page is about. It helps you qualify for rich results in Google and gives AI answer engines clean facts to quote. We add it to every post automatically.
Which types of schema do you add?
Every published article gets Article, Breadcrumb and FAQ structured data. Article describes the piece and its author, Breadcrumb shows its place in your site, and FAQ marks up the questions and answers so they can appear directly in search.
Will this clash with my existing SEO plugin like Yoast?
No. If your site already runs an SEO plugin such as Yoast, we detect it and add only the schema it does not generate, typically the FAQ. That avoids duplicate or conflicting structured data, which search engines dislike.
Do I have to do anything to switch it on?
No. Schema is built into every article we publish, on every plan, with no configuration. When a piece goes live, its structured data goes with it.
Does schema guarantee rich results?
No tool can guarantee rich results, because Google decides when to show them. Correct, non-conflicting schema is what makes your pages eligible, and that is exactly what we provide on every post.
Related features
See it in your own content
Start with a free snapshot of your website, or see what each plan includes.
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