FEATURE
Social Posts, Published Automatically
Social posts written for LinkedIn, Instagram, Facebook and X: every article gets its own set, and businesses whose customers live on social get an original week of posts planned and written for them, published to their connected accounts.
✓ Starter
✓ Growth
✓ Scale
Each published article fans out to LinkedIn, Instagram, Facebook and X the instant it goes live, and original posts go out at their booked times.
Writing the article is only half the job. If nobody hears about it, even a great piece sits unread. Awareness Marketing closes that gap by producing automatic social media posts from every blog article and sending them out the instant the article publishes, so promotion happens by default rather than whenever you remember. And if your customers live on social rather than search, articles are optional: set your Content Focus to Social content and we plan, write and schedule an original week of posts instead.
What it is
Every article comes with a social post written for LinkedIn, Instagram, Facebook and X. Each is tailored to how that platform actually reads, not one caption copied three times, and each carries the branded image made for the piece. Connect your accounts once and the posts publish automatically when the article goes live.
If you would rather stay hands-on, the posts are yours to copy and share manually. Automatic publishing is an option you switch on, not something imposed.
Why it matters
Consistency is what makes social work, and consistency is exactly what busy owners cannot sustain by hand. The article goes out, the week gets away from you, and the promotion never happens. Automating it means every piece gets its moment in front of your audience, every time, without another task on your list.
It also keeps the quality up. Because the copy is written per platform and paired with a branded image, your social presence looks deliberate rather than like a bare link dropped into a feed. That is the difference between posts people scroll past and posts they stop for.
How it works in Awareness Marketing
Connect your accounts once
You link LinkedIn, Instagram, Facebook and X a single time through our social publishing partner, OutStand. Each account shows whether it is still connected, and asks you to reconnect only when a network needs it. From then on there is nothing to reconnect and nothing to manage per post.
Written for each platform
The LinkedIn version opens with a strong single-line hook and keeps the link native to the post, the way LinkedIn rewards. The Instagram, Facebook and X versions are written to suit their own feeds. All arrive with the branded image, or a real photo from your media library, already attached.
It fires the moment you publish
When an article goes live, the matching posts publish to your connected accounts automatically, with the link resolved and the image in place. Promotion and publishing become one action instead of two.
Who it’s for
Any UK SME that knows it should be posting consistently but never finds the time. If your blog and your social channels currently live separate lives, this joins them so one feeds the other without extra effort.
Automatic social posts are included on every plan. See what each plan includes.
Frequently asked questions
Which social platforms do you post to?
LinkedIn, Instagram, Facebook and X. Every article comes with a post written for each, tailored to how that platform reads, with the branded image attached. Original posts that are not tied to an article are planned weekly too.
How do I connect my accounts?
You connect each account once through our social publishing partner, OutStand. After that, posts go out automatically to your connected accounts whenever an article goes live.
What happens the moment an article is published?
As the article goes live, the matching social posts publish to your connected accounts automatically, with the link and the branded image already in place. There is nothing to copy or paste.
Can I post manually instead of automatically?
Yes. If you would rather stay hands-on, you can copy the posts and share them yourself. Automatic publishing is there when you want it, not forced on you.
Why does the LinkedIn post look different from the others?
LinkedIn rewards a strong single-line hook and keeps the link native to the post, so we write the LinkedIn version to open with a hook and hold the link in the post rather than burying it.
Related features
See it in your own content
Start with a free snapshot of your website, or see what each plan includes.
See Plans