WEBSITE DESIGN & DEVELOPMENT
Awareness Marketing designs and develops professional websites for businesses that need a stronger online presence, whether that means a first proper website or replacing one that no longer represents the business. Design, development, search foundations, performance and content structure, handled as one properly scoped project.
WHY BUSINESSES COME TO US
A Better Website Starts With a Clearer Foundation.
Businesses usually come to us when the website no longer reflects the quality of the business: it looks dated, works poorly on mobile, has accumulated confusing pages, is difficult to update, or was never structured properly for search. Not every site has every problem, but most have a few.
Your website should make the business easier to understand, easier to trust and easier to find. That is the job we design and build for. Website Design & Development is a separate, hands-on service, not part of the Awareness Marketing software plans.
TWO WAYS IN
A New Website or a Better Version of the One You Have.
New websites
For businesses that need a professional website built from the ground up: a first proper site, or a first site that finally matches the standard of the work. We plan the structure, design the pages and build the site as one project, so nothing is bolted together.
Website redesigns
For established businesses whose current site has become dated, confusing, hard to manage or disconnected from what the company now offers. We keep what works, restructure what does not, and rebuild the site around your current positioning.
WHAT’S INCLUDED
Website Design and Development, From Structure to Launch.
Not every project needs every part at the same depth, but this is the ground a build covers.
STRATEGY & STRUCTURE
Before any page is designed, we work out what the website needs to communicate, who needs to find what, and how it should be organised: navigation, page hierarchy, customer journeys and calls to action. A clear structure makes every later decision easier.
WEBSITE DESIGN
Brand-led visual design with clear hierarchy, considered typography and generous spacing, shaped around your business rather than a stock template. The aim is a site that makes the company look as credible and established as it actually is.
WEBSITE DEVELOPMENT
Approved designs are built into responsive, reliable websites with clean implementation that behaves the way modern browsers expect. Development decisions serve the visitor and the business, not the other way round.
RESPONSIVE DESIGN
Your website is built to work properly on desktop, tablet and mobile from the start. Responsive layouts, readable text sizes and touch-friendly navigation are part of every build, never a premium extra.
SEO FOUNDATIONS
Websites are built with search visibility in mind: sensible page hierarchy, heading structure, titles and metadata, descriptive URLs, internal linking, crawlable and indexable pages, optimised images and structured data where appropriate. Strong foundations, honestly framed; no build can guarantee rankings.
CONTENT & CMS
The site should stay useful after launch. Pages, service sections, blogs and other repeatable content are structured so your team can keep publishing and maintaining the site. As a content marketing company, we build websites as a foundation for the content that comes after them.
PERFORMANCE & USABILITY
Optimised assets, responsive images and clean implementation keep the site quick without unnecessary weight. Pages are built to be readable, navigable and usable by as many visitors as reasonably possible.
LAUNCH & SUPPORT
Before launch the site is checked across relevant devices and the journeys that matter. After launch, further changes, support and ongoing improvements can be scoped separately where needed.
WHY AWARENESS MARKETING
A Website Built for What Comes Next.
Why use a content marketing company to build your website? Because we think about the website as part of the wider marketing system, not a one-off design project that ends on launch day.
A good website clearly communicates the business, gives search engines an understandable structure, supports ongoing content, makes future pages easy to add, gives you somewhere useful to send people from search and social, and stays maintainable as the business changes. Those are the standards we build to, because they are the standards our own work depends on.
Website Design & Development is a separate service and is not included within Awareness Marketing software subscriptions.
WHO IT IS FOR
Who We Build Websites For.
Website design and development for small and medium businesses, typically ones that:
· need their first professional website
· have outgrown an older website
· have changed their positioning or services
· cannot easily update their current site
· want a stronger foundation for SEO and content marketing
· need a website that reflects where the company is today
HOW WE WORK
From First Conversation to Launch.
01
Discovery & Scope
We learn about the business, the current website and what a good outcome looks like, then agree what the project needs to cover. The scope and quote are settled here, before any design work starts.
02
Structure & Design
We plan the site structure and design the key pages: layout, typography, colour and components. You see and shape the direction before anything is built.
03
Development
The approved design becomes a responsive, reliable website, checked across modern devices and browsers as it is built, with content structured so it stays manageable after launch.
04
Review, Testing & Launch
Before going live we review the site together and test the pages and journeys that matter. Launch is handled cleanly, with final checks and configuration in place.
05
Ongoing Support
The relationship does not have to end at launch. Further changes, support and ongoing improvements can be scoped separately where needed, as the business develops.
PRICING
Website Pricing Based on Your Project Scope.
We do not force website projects into fixed packages. A straightforward site for a smaller business and a larger build with more pages, content, functionality and migration work are genuinely different projects, and a flat price would fit neither of them properly.
So we start by understanding the business, the existing website, the objectives and the work involved. We agree the scope with you, then provide a clear quote for that scope. You know exactly what is included and what it costs before any work begins.
Request a Website Quote
QUESTIONS
Website Design & Development FAQs.
How much does a new website cost?
Every project is quoted individually. The price depends on the size and complexity of the site, the number of pages, the content work involved and anything that needs migrating. We agree the scope with you first, then quote for that scope, so you know the cost before work begins.
Do you build completely new websites?
Yes. If your business needs its first professional website, or a fresh start, we plan the structure, design the pages and develop the full site as one project.
Can you redesign my existing website?
Yes, redesigns are a large part of what we do. We review what your current site does well and where it falls short, then restructure and rebuild it around your current business rather than simply reskinning old pages.
Do you work with small businesses?
Yes. The service is built for small and medium businesses that need a stronger, more professional website, whether that is a first site or a replacement for one the business has outgrown.
Is SEO included in website design?
Every build includes sensible technical and on-page foundations: clean structure, headings, metadata, descriptive URLs, internal linking and crawlable pages. SEO itself is an ongoing discipline though, and no website build can guarantee rankings.
Will my website work on mobile?
Yes. Every website is built responsively so it works properly on desktop, tablet and mobile, with layouts, text and navigation that adapt to the screen rather than a shrunken desktop page.
Can I update the website myself after launch?
That is the aim. How you will manage content is agreed during scoping, and pages are structured so that adding blogs, services or case studies later stays straightforward for your team.
Can you help with website content?
Structure and content guidance are part of every build: what pages you need, what each should say and how they connect. Whether we also produce the copy itself is agreed during scoping.
How long does it take to build a website?
It depends on the size and complexity of the site, how ready the content is, and how quickly feedback comes back. The schedule is agreed alongside the scope before the work begins.
Is website design included in an Awareness Marketing subscription?
No. Website Design & Development is a separately scoped and quoted service. The Awareness Marketing subscription plans cover the content marketing platform.
START A PROJECT
Tell Us What You Need From Your Website.
Tell us about the business, your current website if you have one, what needs to change and what you want the new site to do. We will use that to understand the project and come back to you with an appropriate scope and a clear quote.