FEATURE
Publish on Your Audience’s Time, Not Yours
Publish on Your Audience’s Time, Not Yours
Every website you run has its own publishing timezone, so content goes out at the right local time for the people it is meant to reach, wherever you happen to be.
Every website you run has its own publishing timezone, so content goes out at the right local time for the people it is meant to reach, wherever you happen to be.
✓ Starter
✓ Growth
✓ Scale
Set the timezone once and every scheduled article and social post follows it.
The person running your content is often not in the same place as the people reading it. Publishing timezones fix that, so a site aimed at New York publishes on New York time even when you are working from London.
The person running your content is often not in the same place as the people reading it. Publishing timezones fix that, so a site aimed at New York publishes on New York time even when you are working from London.
What It Is
What It Is
Every website in Awareness Marketing has its own publishing timezone. It belongs to the website, not your account, so each site you manage publishes on the local time of the audience it serves. Awareness Marketing sets a sensible default when the site is connected, and you can change it in settings at any time.
Every website in Awareness Marketing has its own publishing timezone. It belongs to the website, not your account, so each site you manage publishes on the local time of the audience it serves. Awareness Marketing sets a sensible default when the site is connected, and you can change it in settings at any time.
Because the timezone belongs to the website, one operator can run several sites in different regions without doing timezone maths for any of them.
Because the timezone belongs to the website, one operator can run several sites in different regions without doing timezone maths for any of them.
Why It Matters
Why It Matters
The gap between when you press publish and when your audience is actually online is easy to get wrong. If everything goes out on the operator’s clock, a UK team running a US site can end up publishing in the middle of the American night.
The gap between when you press publish and when your audience is actually online is easy to get wrong. If everything goes out on the operator’s clock, a UK team running a US site can end up publishing in the middle of the American night.
Publishing on the website’s own time keeps content landing at a sensible local hour, so it has the best chance of being seen when it goes live and your schedule reads as deliberate rather than accidental.
Publishing on the website’s own time keeps content landing at a sensible local hour, so it has the best chance of being seen when it goes live and your schedule reads as deliberate rather than accidental.
How It Works in Awareness Marketing
How It Works in Awareness Marketing
A Timezone for Every Website
When a website is connected, Awareness Marketing chooses the most appropriate publishing timezone from what it already knows, such as the business location, primary market and regional settings. You can override it in the website’s settings whenever you need to.
When a website is connected, Awareness Marketing chooses the most appropriate publishing timezone from what it already knows, such as the business location, primary market and regional settings. You can override it in the website’s settings whenever you need to.
Proper Timezones, Not Fixed Offsets
Timezones are handled using standard timezone data, for example Europe/London or America/New_York, not fixed offsets like GMT+1. Daylight-saving changes are handled for you, so 9:00 AM stays 9:00 AM local right through the year.
Timezones are handled using standard timezone data, for example Europe/London or America/New_York, not fixed offsets like GMT+1. Daylight-saving changes are handled for you, so 9:00 AM stays 9:00 AM local right through the year.
It Controls Your Scheduled Content
The website timezone governs the scheduled actions that matter. Article scheduling, social scheduling and automatic publishing all follow it, so a post set for 9:00 AM on a New York site publishes at 9:00 AM in New York.
The website timezone governs the scheduled actions that matter. Article scheduling, social scheduling and automatic publishing all follow it, so a post set for 9:00 AM on a New York site publishes at 9:00 AM in New York.
Who It’s For
Who It’s For
Any business publishing to an audience in a different region from the person running the content, and any agency or operator managing several sites across markets from one place.
Any business publishing to an audience in a different region from the person running the content, and any agency or operator managing several sites across markets from one place.
Publishing timezones are included on every plan. See what each plan includes.
Publishing timezones are included on every plan. See what each plan includes.
Frequently Asked Questions
Frequently Asked Questions
Does Every Plan Include Publishing Timezones?
Yes. Every Awareness Marketing website has its own publishing timezone, on Starter, Growth, Scale and Agency alike. It is a core publishing capability, not an add-on.
Yes. Every Awareness Marketing website has its own publishing timezone, on Starter, Growth, Scale and Agency alike. It is a core publishing capability, not an add-on.
Why Is the Timezone Set per Website Rather Than per Account?
Because the person managing a site is often in a different place from the audience it serves. Setting it on the website means a London operator can run a New York site that publishes on New York time.
Because the person managing a site is often in a different place from the audience it serves. Setting it on the website means a London operator can run a New York site that publishes on New York time.
Does It Handle Daylight Saving?
Yes. Timezones use standard timezone data rather than fixed offsets, so clocks that shift for daylight saving are handled automatically and your chosen local time stays correct through the year.
Yes. Timezones use standard timezone data rather than fixed offsets, so clocks that shift for daylight saving are handled automatically and your chosen local time stays correct through the year.
Can I Change a Website’s Timezone?
Yes. Awareness Marketing sets a sensible default when the site is connected, and you can change the publishing timezone in the website’s settings whenever you need to.
Yes. Awareness Marketing sets a sensible default when the site is connected, and you can change the publishing timezone in the website’s settings whenever you need to.
What Does the Timezone Actually Control?
The website’s scheduled content: article scheduling, social scheduling and automatic publishing all follow the website timezone, so content lands at the local time you intend.
The website’s scheduled content: article scheduling, social scheduling and automatic publishing all follow the website timezone, so content lands at the local time you intend.
Related Features
Related Features
See It in Your Own Content
See It in Your Own Content
Start with a free snapshot of your website, or see what each plan includes.
Start with a free snapshot of your website, or see what each plan includes.
See Plans