FEATURE
Expert Mode: You Control the Release
Expert Mode: You Control the Release
Every week you get double your quota of ideas, each explained, so you can choose what content gets written and steer your own release strategy, or flip to fully automatic any time.
Every week you get double your quota of ideas, each explained, so you can choose what content gets written and steer your own release strategy, or flip to fully automatic any time.
— Starter
✓ Growth
✓ Scale
We prepare a shortlist and explain it, you pick what we write and skip the rest.
Most of the time, hands-free content is exactly what a busy owner wants. But there are weeks when you know something the algorithm does not: a launch is coming, a news story is worth reacting to, or one keyword matters far more than the rest. Expert mode gives you that control. Instead of just receiving what we choose, you decide what gets written, from a shortlist we prepare and explain for you.
Most of the time, hands-free content is exactly what a busy owner wants. But there are weeks when you know something the algorithm does not: a launch is coming, a news story is worth reacting to, or one keyword matters far more than the rest. Expert mode gives you that control. Instead of just receiving what we choose, you decide what gets written, from a shortlist we prepare and explain for you.
What Expert Mode Is
What Expert Mode Is
Each week we surface double the quota of news ideas and keyword opportunities than we could write for your plan. Every idea comes with a short explanation of why it is worth doing: the search behind it, the angle, or the news story it responds to. You then pick which ones get written, up to your weekly limit. The choices you did not pick are simply not written, so nothing is wasted and you stay in control of the mix.
Each week we surface double the quota of news ideas and keyword opportunities than we could write for your plan. Every idea comes with a short explanation of why it is worth doing: the search behind it, the angle, or the news story it responds to. You then pick which ones get written, up to your weekly limit. The choices you did not pick are simply not written, so nothing is wasted and you stay in control of the mix.
Then choose how it publishes. With Publish Automatically, next week’s ideas arrive on Wednesday, you pick by Friday at 9:00, and we fill any places still open with the best of the rest, so your website never goes quiet when you are busy or on holiday. Every pick is written and booked at least two days before it goes live, so you can edit or unschedule it first. Want to approve every article without having to publish it yourself? Choose Approve, Then Publish Automatically: pick the week’s ideas on Sunday, approve each draft, and the moment you approve it is booked at its best time and goes out on its own. Nothing goes out that you have not approved. Prefer to press Publish yourself too? Choose Wait for My Approval. Expert also unlocks the brand controls on the Brand page: your colours and fonts, the background, the style of your article images, and how large your logo is and where it sits beside each headline, or leave it off your images altogether.
Then choose how it publishes. With Publish Automatically, next week’s ideas arrive on Wednesday, you pick by Friday at 9:00, and we fill any places still open with the best of the rest, so your website never goes quiet when you are busy or on holiday. Every pick is written and booked at least two days before it goes live, so you can edit or unschedule it first. Prefer to approve everything? Choose Wait for My Approval. Expert also unlocks the brand controls on the Brand page: your colours and fonts, the background, the style of your article images, and how large your logo is and where it sits beside each headline, or leave it off your images altogether.
Why It Matters
Why It Matters
Content is not just volume, it is timing and emphasis. A generic tool publishes whatever comes next. Expert mode lets you decide what customers see, deciding what content gets written to fit your calendar and your priorities. Lead with a timely reaction one week, prioritise a high-intent keyword the next, or hold a topic back until you are ready to talk about it. You get the leverage of automated production with the judgement of someone who actually runs the business.
Content is not just volume, it is timing and emphasis. A generic tool publishes whatever comes next. Expert mode lets you decide what customers see, deciding what content gets written to fit your calendar and your priorities. Lead with a timely reaction one week, prioritise a high-intent keyword the next, or hold a topic back until you are ready to talk about it. You get the leverage of automated production with the judgement of someone who actually runs the business.
How It Works in Awareness Marketing
How It Works in Awareness Marketing
A Shortlist, Not a Firehose
The ideas we surface are already filtered against your business profile, your existing content and live search and news data, so you are choosing between good options rather than sifting noise. Each is explained in a line or two so a decision takes seconds.
The ideas we surface are already filtered against your business profile, your existing content and live search and news data, so you are choosing between good options rather than sifting noise. Each is explained in a line or two so a decision takes seconds.
You Set the Release, We Do the Work
Pick an idea and its title: ours, one of three alternatives from different angles, or your own. Then the full engine takes over: research, draft in your brand voice, imagery, SEO and social posts, with the web address and the title on the image following your choice. We point out when a title leaves out its search or runs long, but the choice is yours.
Pick an idea and its title: ours, one of three alternatives from different angles, or your own. Then the full engine takes over: research, draft in your brand voice, imagery, SEO and social posts, with the web address and the title on the image following your choice. We point out when a title leaves out its search or runs long, but the choice is yours.
Per Site, and Reversible
Mode is set per website, so you can steer one brand and automate another. Switch between Expert and Auto whenever you like, with no penalty either way.
Mode is set per website, so you can steer one brand and automate another. Switch between Expert and Auto whenever you like, with no penalty either way.
Who It’s For
Who It’s For
Expert mode is on Growth, Scale and Agency. Starter runs fully automatically and always uses Auto, so if hands-on control matters to you, Growth is the entry point. It suits owners and marketers who want a say in the editorial calendar rather than a black box. See where it sits on the plans page.
Expert mode is on Growth, Scale and Agency. Starter runs fully automatically and always uses Auto, so if hands-on control matters to you, Growth is the entry point. It suits owners and marketers who want a say in the editorial calendar rather than a black box. See where it sits on the plans page.
Frequently Asked Questions
Frequently Asked Questions
What Is the Difference Between Expert Mode and Auto?
In Auto we choose the strongest ideas each week and write them up to your limit, hands-free. In Expert mode we surface double your quota of ideas, each explained, and you choose which get written and under which title, then whether they publish automatically, publish automatically once you approve them, or wait for you to approve and publish them. You can switch any site between the two whenever you like. Expert also opens the brand controls: colours, fonts, background, image style and your logo’s size and position.
In Auto we choose the strongest ideas each week and write them up to your limit, hands-free. In Expert mode we surface double your quota of ideas, each explained, and you choose which get written and under which title, then whether they publish automatically, publish automatically once you approve them, or wait for you to approve and publish them. You can switch any site between the two whenever you like. Expert also opens the brand controls: colours, fonts, background, image style and your logo’s size and position.
Which Plans Include Expert Mode?
Expert mode is available on Growth, Scale and Agency. Starter runs fully automatically, so it always uses Auto. Trial accounts can also experience Expert mode.
Expert mode is available on Growth, Scale and Agency. Starter runs fully automatically, so it always uses Auto. Trial accounts can also experience Expert mode.
Does Expert Mode Mean More Work for Me?
Only as much as you want. Reviewing the week’s ideas takes a few minutes, and each one is explained so you can decide quickly. If you are busy, Publish Automatically fills any places you have not picked by Friday at 9:00 with the best of the rest, or flip the site to Auto and we take it from there.
Only as much as you want. Reviewing the week’s ideas takes a few minutes, and each one is explained so you can decide quickly. If you are busy, Publish Automatically fills any places you have not picked by Friday at 9:00 with the best of the rest, or flip the site to Auto and we take it from there.
Why Would I Want to Choose the Ideas Myself?
Because you know your business. Expert mode lets you steer the release strategy: lead with a timely news angle, hold back a topic until a launch, or prioritise the keywords that matter most to your pipeline this month.
Because you know your business. Expert mode lets you steer the release strategy: lead with a timely news angle, hold back a topic until a launch, or prioritise the keywords that matter most to your pipeline this month.
Can Different Websites Use Different Modes?
Yes. Mode is set per site, so you can run one brand fully automatically and steer another by hand, whichever suits each one.
Yes. Mode is set per site, so you can run one brand fully automatically and steer another by hand, whichever suits each one.
Related Features
Related Features
See It in Your Own Content
See It in Your Own Content
Start with a free snapshot of your website, or see what each plan includes.
Start with a free snapshot of your website, or see what each plan includes.
See Plans