FEATURE
Weekly Market-News Scan
Reactive news content for your industry, drawn from the past week’s real stories, so your blog responds to what is happening now, not just what people once searched for.
✓ Starter
✓ Growth
✓ Scale
The week’s sector news becomes an article you are genuinely placed to write.
The businesses that build authority are the ones with a view on what is happening in their field. When a regulation changes or the sector shifts, they say something useful about it while it still matters. Awareness Marketing gives you that reflex automatically, turning the week’s news into articles you are genuinely placed to write.
What it is
Each week we scan the past seven days of news in your industry. We look for stories with a real connection to what you do, then turn the relevant ones into reactive news content for your industry: timely articles that give your take, framed around your expertise rather than a bare rehash of the headline.
This is something a keyword tool cannot do. Keyword data only tells you what people searched for in the past. A news scan reacts to what just happened, so your content can be first to a topic instead of late to it.
Why it matters
Timely content earns attention that evergreen content cannot. When a story breaks and readers are looking for a clear explanation of what it means for them, a well-judged article can land while interest is high and competition is thin. That is a genuine window, and most SMEs miss it simply because nobody is watching the news for them.
It also signals expertise. A business that comments intelligently on the moment looks like a business that knows its field. Over time, that steady stream of relevant reactions builds the kind of credibility that a page of evergreen posts alone does not.
How it works in Awareness Marketing
We scan the past seven days
Every week the engine reviews recent news across your sector. It uses the profile we build of your business to judge which stories are relevant and which are noise, so you are not handed news you have no reason to touch.
Only stories you can credibly write
We surface stories you have a legitimate reason to comment on. The article is then written around your angle and knowledge, in your voice, so it reads like informed commentary rather than a summary anyone could have posted.
It joins your weekly flow
News ideas sit alongside your keyword-driven articles as part of the same weekly cadence. On plans with Expert mode you can review the ideas and pick which get written; on Auto they simply flow into your schedule.
Who it’s for
Any UK SME in a field where things move: regulated sectors, fast-changing markets, or any industry where being current is part of looking credible. If your customers value a business that keeps up, this keeps you keeping up without the daily reading.
The weekly market-news scan is included on every plan. See what each plan includes.
Frequently asked questions
What counts as market news for my business?
News from the past seven days in your industry: regulation changes, sector developments, notable moves and trends. We only surface stories you are credibly placed to comment on, based on the profile we build of your business.
How is this different from a keyword tool?
Keyword tools only know what people have searched for in the past. A news scan reacts to what just happened. Turning a fresh story into a timely article is something a keyword-only tool simply cannot do.
Will the articles actually be relevant, or just generic news?
We filter for stories you have a credible reason to write about, then frame the article around your angle and expertise, not a bare summary of the headline. Irrelevant news is left out.
How often does the news scan run?
Every week. We scan the previous seven days so your reactive content stays current and you never miss a story worth commenting on while it still matters.
Which plans include the market-news scan?
Every plan includes the weekly market-news scan. On Expert-enabled plans you can review the news ideas and choose which get written.
Related features
See it in your own content
Start with a free snapshot of your website, or see what each plan includes.
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