FEATURE
Refresh the Articles Losing Traffic
Articles age. We watch each published piece’s search traffic, spot the ones in decline, rewrite them to today’s standard and publish the refresh in place, at the same address, so the rankings you built are kept rather than started again.
— Starter
✓ Growth
✓ Scale
Same address, same history, new article.
The cheapest traffic to win back is the traffic you already had. A refresh of a fading page usually beats a brand-new article on the same subject, because Google already knows the address.
What It Is
With Google Search Console connected, Awareness Marketing tracks the clicks each published article receives over time. When a page’s clicks fall away against its own history, it is flagged as decaying and a refresh is recommended. Accept it and a new version is researched and written to the current brief standard, in your voice, keeping the facts, the keyword and the address. It lands as a draft for you to check.
When you approve it, the refresh replaces the original post in place through your CMS, so the URL, its links and its history are all kept.
Why It Matters
Most sites have a long tail of pages that once ranked and quietly stopped. Nobody notices, because nobody is watching each page’s numbers month by month, and writing something new feels more productive than fixing something old.
Watching those numbers for you and turning a decline into a specific, ready-to-approve refresh is how the value of your back catalogue is protected instead of leaking away.
How It Works in Awareness Marketing
Decline is measured, not guessed
Search Console data is synced nightly. Each published article’s clicks are compared with its own earlier performance, so a genuine decline stands out from normal week-to-week noise. Decaying pages appear in your recommendations with the numbers behind them.
A rewrite to today’s standard
The refresh is written through the same engine as a new article: a brief built against the current top ten, your brand voice, the pre-flight check and both scores. It keeps the original’s keyword, facts and category, and lands as a draft with its own image.
Published in place, address kept
On WordPress the approved refresh replaces the original post’s content directly, keeping the URL and everything that points at it. On other platforms you get the finished article to paste over the original. The original piece stays on record so you can see what changed.
Who It’s For
Any business with a blog that has been running for a year or more, and any agency that reports on organic traffic and needs a way to stop it drifting down.
Content Refresh is included on Growth and Scale, where Google data is connected. See what each plan includes.
Frequently Asked Questions
Which Plans Include Content Refresh?
Growth and Scale. It relies on Google Search Console data, which is connected on those plans.
How Do You Decide an Article Is Declining?
By comparing its recent search clicks with its own earlier performance from Search Console, so a real drop is separated from normal variation.
Does the Refresh Keep the Same Address?
Yes. On WordPress the refresh replaces the original post in place, so the URL, its inbound links and its history are all kept. On other platforms you paste the refreshed article over the original.
Do I Approve the Refresh First?
Yes. Every refresh lands as a draft with its scores and image. Nothing replaces a live article until you approve it.
Is the Original Article Lost?
No. The original stays on record alongside the refresh, so you can see what was changed and why.
Related Features
See It in Your Own Content
Start with a free snapshot of your website, or see what each plan includes.
See Plans