FEATURE
A Business Brief Every Article Reads
A Business Brief Every Article Reads
Answer three questions about what your content should achieve, and we draft the rest of your Business Brief from your website. Every plan, idea and article reads it.
Answer three questions about what your content should achieve, and we draft the rest of your Business Brief from your website. Every plan, idea and article reads it.
✓ Starter
✓ Growth
✓ Scale
Three questions from you, the rest drafted from your website, read by every piece we write.
Good writers ask for a brief before they start. Awareness Marketing does the same, but without a long form to fill in. You answer three questions, we draft the rest from your website, and you check it. From then on, everything we plan and write is grounded in it.
Good writers ask for a brief before they start. Awareness Marketing does the same, but without a long form to fill in. You answer three questions, we draft the rest from your website, and you check it. From then on, everything we plan and write is grounded in it.
What It Is
What It Is
The Business Brief is a short, structured description of your business that sits behind every piece of content. It starts with three questions on your website’s Overview: what content should achieve, what to lead with, and what a reader should do next. The rest is drafted from your website for you to check, step by step.
The Business Brief is a short, structured description of your business that sits behind every piece of content. It starts with three questions on your website’s Overview: what content should achieve, what to lead with, and what a reader should do next. The rest is drafted from your website for you to check, step by step.
Why a Business Brief Matters
Why a Business Brief Matters
Content written without context reads like it could be about anyone. A brief that captures your goals, your customers, your markets and what makes you different means every article argues for your business, not a generic version of it, and leads readers towards the next step you actually want.
Content written without context reads like it could be about anyone. A brief that captures your goals, your customers, your markets and what makes you different means every article argues for your business, not a generic version of it, and leads readers towards the next step you actually want.
How It Works in Awareness Marketing
How It Works in Awareness Marketing
You Answer Three Questions
What should content achieve, what should it lead with, and what should a reader do next? These shape the direction of everything that follows.
What should content achieve, what should it lead with, and what should a reader do next? These shape the direction of everything that follows.
We Draft the Rest From Your Website
Goals, priorities, customers, markets, problems, what makes you different, boundaries, next step and what matters right now, plus competitors on Growth and above and your voice once your voice profile exists.
Goals, priorities, customers, markets, problems, what makes you different, boundaries, next step and what matters right now, plus competitors on Growth and above and your voice once your voice profile exists.
Every Piece Reads It
The brief is read whenever we plan your week and write an article or social post, so your direction carries through without you repeating it.
The brief is read whenever we plan your week and write an article or social post, so your direction carries through without you repeating it.
Who It Is For
Who It Is For
Any UK SME that wants its content to sound specifically like its own business and push towards its own goals, without writing a long brief from scratch.
Any UK SME that wants its content to sound specifically like its own business and push towards its own goals, without writing a long brief from scratch.
Frequently Asked Questions
Frequently Asked Questions
How Long Does the Business Brief Take?
You answer three questions. The rest is drafted from your website for you to check and adjust, so there is no long form to complete.
You answer three questions. The rest is drafted from your website for you to check and adjust, so there is no long form to complete.
Can I Change It Later?
Yes. Open the brief from your website’s Overview and adjust any step whenever your priorities change. New content follows the updated brief.
Yes. Open the brief from your website’s Overview and adjust any step whenever your priorities change. New content follows the updated brief.
Where Is My Voice Fingerprint?
Your voice fingerprint, how your business writes, can be viewed and adjusted in the Voice step of the Business Brief once your voice profile exists.
Your voice fingerprint, how your business writes, can be viewed and adjusted in the Voice step of the Business Brief once your voice profile exists.
Is the Business Brief on Every Plan?
Yes. The Competitors step appears on Growth and above, where competitor research is included.
Yes. The Competitors step appears on Growth and above, where competitor research is included.
What Is the Difference From the Business Profile?
The business profile is built automatically from the crawl of your website. The Business Brief adds your direction on top: what content should achieve, what to lead with and what a reader should do next.
The business profile is built automatically from the crawl of your website. The Business Brief adds your direction on top: what content should achieve, what to lead with and what a reader should do next.
Related Features
Related Features
See It in Your Own Content
See It in Your Own Content
Start with a free snapshot of your website, or see what each plan includes.
Start with a free snapshot of your website, or see what each plan includes.
See Plans