FEATURE
AI Business Profile and Keyword Research
AI keyword research for SMEs that starts with your own website: we work out what you actually sell, then target the phrases your customers really type.
✓ Starter
✓ Growth
✓ Scale
We read your website first, build a profile, then surface the searches your customers actually make.
Most keyword tools hand you a spreadsheet and leave you to guess which phrases fit your business. AI keyword research for SMEs should start somewhere more useful: with the business itself. Awareness Marketing reads your website, works out what you sell and where your real expertise lies, and then finds the searches your customers actually make. Every article that follows is aimed at genuine demand, not a hunch.
What it is
Two things working together. First, an AI business profile: we crawl your site and build a structured understanding of your products, services and the topics you can speak on with authority. Second, keyword research grounded in that profile: we take the topics that matter to you and check them against real search data, so you target phrases with genuine volume and a realistic chance of ranking.
Why it matters
Businesses describe themselves in their own words, and those words are often not what customers type into Google. You might call it a bespoke fulfilment solution while your customer searches for order packing service near me. Targeting the phrases people actually use is the difference between content that gets found and content that sits unread. Because our AI keyword research for SMEs is anchored to a real profile of your business, it avoids both extremes: chasing irrelevant high-volume terms, and drowning in internal jargon nobody searches.
How it works in Awareness Marketing
We profile the business first
When you add your site we crawl it and build the AI business profile: what you offer, who you serve and your areas of real expertise. This grounds everything else, so research is relevant from the start.
Real data, never scraped
Search volume and difficulty come from DataForSEO, a proper search-data provider, so you get real UK numbers to prioritise against. We do not scrape Google for volumes. Opportunities are presented with a clear score so you can pick targets without needing any SEO background.
It feeds everything downstream
The keywords you target flow straight into your weekly articles and briefs, so the content you publish is built around demand you can see.
Who it’s for
UK SMEs that know their trade but not the search terms, and do not have time to learn keyword research. If you have ever stared at a keyword tool wondering where to even begin, this does the thinking for you.
Pair it with the weekly keyword scan to catch new demand as it emerges, and with competitor keyword-gap research to find what rivals rank for that you do not. The profile itself is built from our deep website crawl. See what each plan includes on the plans page.
Frequently asked questions
How do you work out what my business does?
We crawl your website and build an AI profile of what you sell and where your real expertise lies. That profile, rather than a guess, is what drives every keyword and every article, so the content is grounded in your actual business.
Where do the search volumes come from?
Keyword volumes and difficulty come from DataForSEO, a proper search-data provider. We do not scrape Google. That gives you real UK numbers to prioritise against rather than guesswork.
Why does targeting the right phrases matter so much?
Businesses often describe themselves in internal jargon that customers never search for. We target the phrases people actually type, so your content meets real demand and can be found by the people looking for what you offer.
Do I have to do the keyword research myself?
No. The profiling and research run automatically from your website. You get keyword opportunities with a clear score to choose from, but you do not need any SEO knowledge to benefit.
Which plans include AI keyword research?
All of them. The AI business profile and keyword research are included on Starter, Growth and Scale.
Related features
See it in your own content
Start with a free snapshot of your website, or see what each plan includes.
See Plans