FEATURE
Set the Rules Once. Keep Content on Brand.
Set the Rules Once. Keep Content on Brand.
Brand Governance turns your organisation’s content rules into part of how Awareness Marketing writes and reviews, so the wording your brand requires is applied consistently.
Brand Governance turns your organisation’s content rules into part of how Awareness Marketing writes and reviews, so the wording your brand requires is applied consistently.
✓ Agency
Define the terminology, naming and claims your content must follow, and Awareness Marketing works within them.
Brand Voice describes how your organisation sounds. Brand Governance defines the rules your content must follow. Together they keep content both recognisable and correct.
Brand Voice describes how your organisation sounds. Brand Governance defines the rules your content must follow. Together they keep content both recognisable and correct.
What It Is
What It Is
Brand Governance is a set of content rules for an organisation: approved terminology, terms to avoid, naming conventions, required statements and restricted claims. Where implemented, these rules become part of the content-generation and review process rather than notes sitting in a settings screen.
Brand Governance is a set of content rules for an organisation: approved terminology, terms to avoid, naming conventions, required statements and restricted claims. Where implemented, these rules become part of the content-generation and review process rather than notes sitting in a settings screen.
It applies across articles, revisions, On-Demand content, social posts, image text, titles and metadata, so the same rules hold wherever content is produced.
It applies across articles, revisions, On-Demand content, social posts, image text, titles and metadata, so the same rules hold wherever content is produced.
Why It Matters
Why It Matters
Every organisation has words it uses and words it does not, claims it can and cannot make, and statements it is required to include. Left to memory, those rules slip, especially at volume.
Every organisation has words it uses and words it does not, claims it can and cannot make, and statements it is required to include. Left to memory, those rules slip, especially at volume.
Making the rules part of generation and review means content is more likely to follow them the first time, and rule issues can be caught before publication rather than after.
Making the rules part of generation and review means content is more likely to follow them the first time, and rule issues can be caught before publication rather than after.
How It Works in Awareness Marketing
How It Works in Awareness Marketing
Approved and Avoided Terminology
Set the company, product and service names to use, the industry terms you prefer, and the words or phrases to avoid, such as outdated positioning or terminology your organisation does not use.
Set the company, product and service names to use, the industry terms you prefer, and the words or phrases to avoid, such as outdated positioning or terminology your organisation does not use.
Naming Rules and Required Statements
Capture naming conventions, for example always writing a product a certain way, and any statements the organisation needs included, such as regulatory or company wording. Required statements are applied where relevant, not blindly inserted into every article.
Capture naming conventions, for example always writing a product a certain way, and any statements the organisation needs included, such as regulatory or company wording. Required statements are applied where relevant, not blindly inserted into every article.
Restricted Claims
Set the claims content must not make, for example do not guarantee rankings or ROI, do not describe the company as the market leader without evidence, and do not invent customer numbers. The rules influence creation and can be identified during review.
Set the claims content must not make, for example do not guarantee rankings or ROI, do not describe the company as the market leader without evidence, and do not invent customer numbers. The rules influence creation and can be identified during review.
Who It’s For
Who It’s For
Agencies and organisations with defined brand, editorial or regulatory rules that content must follow consistently across many pieces, sites or clients.
Agencies and organisations with defined brand, editorial or regulatory rules that content must follow consistently across many pieces, sites or clients.
Brand Governance is an Agency capability. See what each plan includes.
Brand Governance is an Agency capability. See what each plan includes.
Frequently Asked Questions
Frequently Asked Questions
How Is Brand Governance Different From Brand Voice?
Brand Voice is how your organisation sounds: tone, rhythm and vocabulary. Brand Governance is the set of rules content must follow: terminology, naming, required statements and restricted claims. Voice shapes the style; governance sets the rules.
Brand Voice is how your organisation sounds: tone, rhythm and vocabulary. Brand Governance is the set of rules content must follow: terminology, naming, required statements and restricted claims. Voice shapes the style; governance sets the rules.
Can We Restrict Certain Claims?
Yes, where this is set in your governance rules. You can tell Awareness Marketing not to make specific claims, such as guaranteeing results, and the rule influences creation and can be flagged during review.
Yes, where this is set in your governance rules. You can tell Awareness Marketing not to make specific claims, such as guaranteeing results, and the rule influences creation and can be flagged during review.
Does This Replace Compliance or Legal Review?
No. Brand Governance is a practical content-governance layer, not a compliance system. Regulated organisations should still apply their own human compliance and legal review before publishing.
No. Brand Governance is a practical content-governance layer, not a compliance system. Regulated organisations should still apply their own human compliance and legal review before publishing.
Where Do the Rules Apply?
Across articles, revisions, On-Demand content, social posts, image text, titles and metadata, and during pre-flight review, so the rules hold wherever content is produced.
Across articles, revisions, On-Demand content, social posts, image text, titles and metadata, and during pre-flight review, so the rules hold wherever content is produced.
Which Plan Includes Brand Governance?
Brand Governance is an Agency capability, included in custom Agency configurations. Talk to us about your content rules.
Brand Governance is an Agency capability, included in custom Agency configurations. Talk to us about your content rules.
Related Features
Related Features
Bring Your Brand Rules Into Every Piece
Bring Your Brand Rules Into Every Piece
Start with a free snapshot of your website, or see what each plan includes.
Start with a free snapshot of your website, or see what each plan includes.
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