Lancaster Stingers: From pitch deck to commercial platform
Awareness Marketing created and launched a new website for Lancaster Stingers Golf Club, giving the club a credible digital home for sponsors, partners, memberships, merchandise and future commercial growth.
CLIENT
Lancaster Stingers Golf Club
PROJECT
Website design, development and launch support
WEBSITE
The challenge
Lancaster Stingers had a clear ambition to build a stronger commercial identity, but they did not have a dedicated website to support it. Sponsor conversations were largely backed by pitch decks and existing university channels, with no central destination that brought the club, its partnerships and its commercial opportunities together.
That created a gap between how the Stingers wanted to present themselves and the digital experience available to a prospective sponsor, partner, member or customer. The club needed more than an information page. It needed a platform that could support commercial conversations and grow with the organisation.
The brief
The brief was to create a modern website around the Stingers’ refreshed identity and commercial ambitions. Rather than following the conventions of a typical university society website, the aim was to present Lancaster Stingers more like a modern sports brand: confident, credible and ready to work with commercial partners.
The website needed to introduce the club properly, give existing partnerships greater visibility, make new partnership opportunities easier to understand, support membership and merchandise, and provide clear routes for people to get in touch.
What Awareness Marketing delivered
Awareness Marketing designed, built and launched the new Lancaster Stingers website, including the structure, page experience and supporting technical setup.
A new homepage introducing the Lancaster Stingers brand, team and competitive position, with dedicated About and Team pages.
A commercial Partners section showcasing relationships including Peter Millar, G/FORE, Greens Lancaster and AwarenessAI.
A Become a Partner section to support sponsorship and commercial conversations.
A merchandise section covering Peter Millar apparel, G/FORE footwear and New Era, with a simple manual ordering flow rather than a full ecommerce backend at this stage.
Membership options for Social, BUCS and BUCS+.
Dedicated contact routes for general enquiries, merchandise and commercial partnerships.
Responsive layouts for desktop and mobile.
Setup and launch support covering hosting, domain connection and email infrastructure.
More than a website
The site was designed to support the Stingers’ wider commercial strategy, not simply to act as an online brochure. It gives prospective sponsors somewhere credible to visit after a conversation or pitch, presents existing partnerships professionally, and brings memberships, merchandise and partnership opportunities into one place.
It also gives the club a foundation that can evolve. New partners, products, photography, team information and commercial opportunities can be added without having to rebuild the club’s digital presence from scratch.
“Working with Awareness Marketing was a really straightforward process. They understood what we wanted the Stingers to become commercially and built a website that reflects that. We now have a much more professional platform to showcase the club, our partners, memberships and merchandise, and something we can confidently send people to when we are having conversations with potential sponsors and partners.”
Rocco Johnson, President, Lancaster Stingers
Supporting the launch
Awareness Marketing also supported the launch through social content, case study development and wider promotion. Separately, sister brand AwarenessAI joined Lancaster Stingers as an official partner for the 2026/27 season and will feature on teamwear.
AwarenessAI is a separate sister brand, not the Awareness Marketing content marketing platform.
The result
Lancaster Stingers moved from relying primarily on pitch decks and university channels to having a dedicated website that represents the club’s identity and commercial ambitions in one place. For sponsors and partners, there is now a clear destination to understand the club, see who it already works with and explore partnership opportunities. For members and supporters, the site brings together team information, membership options, merchandise and contact routes in a consistent branded experience.
View the live website
See the finished platform Awareness Marketing designed and built for Lancaster Stingers.