What is a style guide?

A style guide is a documented set of rules for how a brand writes and presents content: spelling conventions, formatting, tone, terminology and the things it never says.

Why it matters

It keeps quality consistent as more people, and more automation, produce content, and it prevents the small inconsistencies that make a site feel carelessly assembled.

What to include

Voice and tone rules, UK or US spelling choices, formatting standards for headings and links, banned phrases and worked examples of good and bad.

In Awareness Marketing: Awareness Marketing can apply approved terms, naming rules and restricted claims to everything it writes. See brand governance.

Why it matters

It keeps quality consistent as more people, and more automation, produce content, and it prevents the small inconsistencies that make a site feel carelessly assembled.

What to include

Voice and tone rules, UK or US spelling choices, formatting standards for headings and links, banned phrases and worked examples of good and bad.

In Awareness Marketing: Awareness Marketing can apply approved terms, naming rules and restricted claims to everything it writes. See brand governance.

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Put it into practice

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Awareness Marketing turns these ideas into a weekly workflow: research, writing, publishing and measurement.

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