What are rich results?

Rich results are search listings enhanced with extra visual detail, such as star ratings, FAQs, prices or event dates, generated from structured data on the page.

Why it matters

Enhanced listings occupy more space and earn more clicks than plain blue links, even from the same position.

How to earn them

Add valid schema markup that matches visible page content, follow Google's guidelines for the result type and test pages with the Rich Results Test.

In Awareness Marketing: Awareness Marketing adds Article, Breadcrumb and FAQ structured data to every post. See schema markup.

Why it matters

Enhanced listings occupy more space and earn more clicks than plain blue links, even from the same position.

How to earn them

Add valid schema markup that matches visible page content, follow Google's guidelines for the result type and test pages with the Rich Results Test.

In Awareness Marketing: Awareness Marketing adds Article, Breadcrumb and FAQ structured data to every post. See schema markup.

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