FEATURE
Deep Website Crawl
A polite, deep website content audit crawl maps every page and topic you already have, so your content is grounded in your real business and never repeats what you cover.
✓ Starter
✓ Growth
✓ Scale
Every page, heading and topic mapped, up to 100, 300 or 500 pages by plan.
Good content starts with knowing what you already have. When you add your website, Awareness Marketing reads it the way a careful researcher would: page by page, building a map of your pages, headings, topics and the language you use. That map is the foundation everything else stands on, from keyword research to internal links to the on-page audit.
What the website content audit crawl is
The crawl is a background job that visits your site’s pages and records the useful signals from each one: the URL, title, headings, meta description, the main body copy and the topics it covers. It renders pages properly, so content that only appears after JavaScript runs is still seen, and it parses the result cleanly. The output is a structured snapshot of your site that we keep and refresh over time, not a throwaway scan.
Crucially, it is polite. The crawler respects your robots.txt, identifies itself with a proper user agent and rate-limits itself per domain so your server is never overloaded. You do not install a plugin or paste any code. You add your URL and it runs.
Why it matters
Most content tools write in a vacuum. They take a keyword and generate an article with no idea what your site already says. That leads to two expensive problems: articles that contradict or duplicate pages you already own, and generic copy that could belong to any business in your sector. Grounding everything in a real crawl fixes both. We know what you sell, what you have already covered and where the genuine gaps are, so the content we produce fits your site instead of fighting it.
The same map powers your internal linking, so new articles reference your existing pages and build topical authority, and it feeds the checks that stop us repeating a title you already have.
How it works in Awareness Marketing
Depth that scales with your plan
How much of your site we map depends on your plan: up to 100 pages on Starter, 300 on Growth and 500 on Scale. For most small business sites even the Starter depth covers the whole thing, while larger sites and multi-brand accounts benefit from the higher limits.
It grounds everything downstream
The crawl feeds your AI business profile and keyword research, so the phrases we target are the ones your customers actually type. It supplies the link graph that makes internal linking possible. And it gives the on-page SEO audit the raw material it needs to spot missing titles, thin content and structural issues across your site.
It stays current
We re-crawl periodically so the map keeps pace as you publish, and reuse your existing business profile where nothing material has changed, keeping re-crawls efficient rather than starting from scratch every time.
Who it’s for
Every customer, on every plan. Whether you have a five-page brochure site or several hundred pages of history, the crawl is the quiet groundwork that makes the rest of the platform accurate. See what each plan includes on the plans page.
Frequently asked questions
Will crawling my site slow it down or upset it?
No. The crawl is polite by design: it respects your robots.txt, identifies itself with a proper user agent and paces requests per domain so your server is never hammered. Most sites see nothing more than a little ordinary traffic.
How many pages do you crawl?
Depth scales with your plan: up to 100 pages on Starter, 300 on Growth and 500 on Scale. For most small business sites even the Starter depth covers the whole site.
Do I need to do anything to set it up?
No. You add your website URL and the crawl runs automatically in the background. You do not install anything or paste in code.
What do you actually do with the crawl?
We use it to ground research in what your business really is, to avoid writing about topics you already cover, to power internal linking between your pages and to feed the on-page SEO audit.
How often does the crawl refresh?
The site is re-crawled periodically so the map stays current as you publish. We reuse the existing business profile where nothing material has changed, so re-crawls stay efficient.
Related features
See it in your own content
Start with a free snapshot of your website, or see what each plan includes.
See Plans