FEATURE
Every Article Graded Twice: SEO Score + Content Integrity
Automatic AI content quality scoring on every piece, so a sceptical sub-editor catches the mistakes that embarrass a business before you ever read a draft.
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Every piece scored for ranking and for whether a human expert would sign it.
Most AI writing tools hand you a draft and hope for the best. We do the opposite. Every article passes through a proper editorial gauntlet, and our AI content quality scoring grades each piece twice before it reaches you: once on how well it will rank, and once on whether a human expert would put their name to it.
What it is
Before you ever see a draft, a sceptical AI sub-editor reads the piece looking for the errors that quietly damage a business. It checks headlines against what the article actually delivers, hunts for invented test results and statistics with no source, flags unsafe advice, and questions facts that need a date. When it finds a problem, it fixes it rather than leaving it for you to catch. Then every article is graded on two deterministic scores.
The SEO Score
A 0 to 100 score against real ranking factors, with the specific fixes needed. Keyword checks are integrity-aware: a natural near-match passes rather than forcing you to stuff the exact phrase in verbatim.
The Content Integrity score
The companion metric that asks a simpler question: would a human expert sign this? It checks that the piece reads human with no tired AI tells, forces no keywords, backs its claims with attribution, delivers the expertise the brief planned, and stays true to your voice.
Why this content quality scoring matters
A single embarrassing article, a listicle that promises five tools and lists seven, a confident statistic that was never real, can cost more trust than a month of good posts earns. This feature was built from exactly that kind of live failure. By catching those mistakes before publication and grading every piece on genuine quality, not just keyword density, you get content you can publish without holding your breath.
How it works in Awareness Marketing
The pre-flight sub-editor runs first and can revise the draft, including its title and meta fields, to remove any blocking issue. Then a quality loop runs the very same SEO and Integrity checks your scorecard displays and revises until they pass. The result: a piece cannot reach you while it is still failing its own scorecard.
Integrity wins the tie
When the two scores pull in different directions, integrity wins, and the card tells you why in plain terms. We would rather a genuine sentence than a keyword crammed in to tick a box.
A deeper audit on demand
When a piece really matters, a deep AI editorial audit is one click away. It runs a senior-editor rubric across accuracy, originality, expertise, readability and trust, and returns a clear sign-or-revise verdict.
Who it is for
Any UK SME that cannot afford to publish something wrong. It works whether you review every draft in Expert mode or let articles flow automatically, and it pairs with our work to keep content sounding like a person. Compare the plans on the plans page.
Frequently asked questions
What is the difference between the SEO Score and the Content Integrity score?
The SEO Score grades an article against real ranking factors. The Content Integrity score asks a different question: would a human expert sign this? It checks whether the piece reads human, avoids keyword forcing, backs up its claims, delivers the expertise it planned and stays true to your voice.
What does the pre-flight sub-editor actually catch?
Before you ever see a draft, a sceptical AI sub-editor hunts the mistakes that embarrass a business: headlines that promise five and deliver seven, invented test results, statistics with no source, unsafe advice and undated facts. It fixes them rather than leaving them for you to spot.
What happens when the two scores disagree?
Integrity wins. If a change would help the SEO Score but hurt how genuine the piece reads, we favour integrity and the scorecard explains why. We never force keywords into copy just to satisfy a checkbox.
Can an article reach me while it is still failing its checks?
No. A quality loop revises the piece until it passes the same SEO and Integrity checks your scorecard shows. Nothing ships failing its own scorecard.
Can I get a deeper editorial review?
Yes. A deep AI editorial audit is one click away. It runs a senior-editor rubric across accuracy, originality, expertise, readability and trust, and gives a sign-or-revise verdict.
Related features
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