FEATURE
Inbound Links Written Into Your Pages
Inbound Links Written Into Your Pages
After every article we publish, the pages on your site that already cover the subject get one link to it, placed in the paragraph where it belongs, through your CMS.
After every article we publish, the pages on your site that already cover the subject get one link to it, placed in the paragraph where it belongs, through your CMS.
✓ Starter
✓ Growth
✓ Scale
Your older pages point to each new article, so authority flows both ways.
Linking out from a new article is the easy half. The half that moves rankings is the other direction: your existing pages, the ones that already carry age and authority, pointing at the new piece. That is the chore nobody does by hand across a growing site. Awareness Marketing does it after every publish, inside your CMS, with rules strict enough that it never reads as link stuffing.
Linking out from a new article is the easy half. The half that moves rankings is the other direction: your existing pages, the ones that already carry age and authority, pointing at the new piece. That is the chore nobody does by hand across a growing site. Awareness Marketing does it after every publish, inside your CMS, with rules strict enough that it never reads as link stuffing.
What It Is
What It Is
An inbound link is a link from one of your existing pages to a newer article. When we publish a piece, we look across your site for the pages that already discuss its subject and add one link from each of them. Not a related-posts box and not a list at the bottom: the link sits inside the paragraph that covers the topic, either on words that were already there or in one short sentence written for that paragraph. Each link is recorded, checked on the live page and can be removed with one click.
An inbound link is a link from one of your existing pages to a newer article. When we publish a piece, we look across your site for the pages that already discuss its subject and add one link from each of them. Not a related-posts box and not a list at the bottom: the link sits inside the paragraph that covers the topic, either on words that were already there or in one short sentence written for that paragraph. Each link is recorded, checked on the live page and can be removed with one click.
Why Inbound Links Matter More Than Outbound Ones
Why Inbound Links Matter More Than Outbound Ones
A brand-new article has no authority of its own. What gives it weight is links from pages that already have it: your service pages, your guides, the posts that have been ranking for years. Search engines also read those links as a map of what your site is about, so a subject with several pages pointing inwards looks like expertise rather than a one-off. Most sites never do this because it means opening old pages, finding the right paragraph and editing by hand every time something new goes out. So it never happens, and every new post starts as an island.
A brand-new article has no authority of its own. What gives it weight is links from pages that already have it: your service pages, your guides, the posts that have been ranking for years. Search engines also read those links as a map of what your site is about, so a subject with several pages pointing inwards looks like expertise rather than a one-off. Most sites never do this because it means opening old pages, finding the right paragraph and editing by hand every time something new goes out. So it never happens, and every new post starts as an island.
How It Works in Awareness Marketing
How It Works in Awareness Marketing
The Right Paragraph, or No Link at All
After a publish we score every existing page against the new article’s subject. Only pages that already discuss it qualify, and within a page only the paragraph that actually covers it: never the introduction, never a paragraph already crowded with links. If no paragraph fits, no link is added. A weak link is worse than none.
After a publish we score every existing page against the new article’s subject. Only pages that already discuss it qualify, and within a page only the paragraph that actually covers it: never the introduction, never a paragraph already crowded with links. If no paragraph fits, no link is added. A weak link is worse than none.
Wrap the Words That Are Already There
Where the paragraph already contains the phrase, or a close variant, we link those words and change nothing else. Where it does not, we write one bridging sentence for that paragraph, in your site’s voice, that points the reader to the article the way the author would have. The anchor text varies from page to page, so it reads like editing rather than a campaign.
Where the paragraph already contains the phrase, or a close variant, we link those words and change nothing else. Where it does not, we write one bridging sentence for that paragraph, in your site’s voice, that points the reader to the article the way the author would have. The anchor text varies from page to page, so it reads like editing rather than a campaign.
Limits, a Record and an Undo
One new link per page per month, no more than five inbound links per article, never twice to the same target. Every link is written through your CMS connection, re-read on the live page to confirm it rendered, and listed on the article with what was added and where. Remove it and the page goes back exactly as it was. On Auto, links between articles we wrote are added for you; a link from a page you wrote yourself always waits for your approval.
One new link per page per month, no more than five inbound links per article, never twice to the same target. Every link is written through your CMS connection, re-read on the live page to confirm it rendered, and listed on the article with what was added and where. Remove it and the page goes back exactly as it was. On Auto, links between articles we wrote are added for you; a link from a page you wrote yourself always waits for your approval.
Who It Is For
Who It Is For
Any UK business publishing on WordPress or Webflow that wants its content to rank as a body of work rather than a scatter of posts. On WordPress we can edit both posts and pages; on Webflow, the articles we publish to your collection. Pages we cannot edit through the CMS, including page-builder layouts, get copy-ready link text instead. See how it fits across the plans.
Any UK business publishing on WordPress or Webflow that wants its content to rank as a body of work rather than a scatter of posts. On WordPress we can edit both posts and pages; on Webflow, the articles we publish to your collection. Pages we cannot edit through the CMS, including page-builder layouts, get copy-ready link text instead. See how it fits across the plans.
Frequently Asked Questions
Frequently Asked Questions
Will This Look Like Link Stuffing?
No, and the rules exist to make sure of it. A link only goes into a paragraph that already discusses the subject, one per page, never in the introduction, with anchor text that varies from page to page. If no paragraph fits, nothing is added. That is the opposite of stuffing: it is the link a careful editor would have added by hand.
No, and the rules exist to make sure of it. A link only goes into a paragraph that already discusses the subject, one per page, never in the introduction, with anchor text that varies from page to page. If no paragraph fits, nothing is added. That is the opposite of stuffing: it is the link a careful editor would have added by hand.
Which Pages Can You Edit?
On WordPress, posts and pages, through the same application password used for publishing. On Webflow, the articles we publish to your collection. Page-builder layouts such as Elementor, static Designer pages and any CMS we cannot write to are listed with copy-ready link HTML, so you can paste it into the right paragraph yourself.
On WordPress, posts and pages, through the same application password used for publishing. On Webflow, the articles we publish to your collection. Page-builder layouts such as Elementor, static Designer pages and any CMS we cannot write to are listed with copy-ready link HTML, so you can paste it into the right paragraph yourself.
Can I See What Changed, and Undo It?
Yes. Every published article lists its inbound links with a status: suggested, added, live on the page, or add by hand. For each one you can see the exact words that were linked or the sentence that was written. Remove restores the page to how it was.
Yes. Every published article lists its inbound links with a status: suggested, added, live on the page, or add by hand. For each one you can see the exact words that were linked or the sentence that was written. Remove restores the page to how it was.
Does It Happen Automatically?
Partly, by design. Links from articles we wrote are added automatically on Auto sites. A link from a page you wrote yourself is suggested and waits for you to click Add link, because we do not edit your hand-written copy without asking.
Partly, by design. Links from articles we wrote are added automatically on Auto sites. A link from a page you wrote yourself is suggested and waits for you to click Add link, because we do not edit your hand-written copy without asking.
Does the New Article Still Link Out to Older Pieces?
Yes. Outbound links are written into the article as it is drafted, which is covered under Internal Links That Build Topical Clusters. Inbound links complete the loop, so every subject on your site ends up connected in both directions.
Yes. Outbound links are written into the article as it is drafted, which is covered under Internal Links That Build Topical Clusters. Inbound links complete the loop, so every subject on your site ends up connected in both directions.
Related Features
Related Features
See It in Your Own Content
See It in Your Own Content
Start with a free snapshot of your website, or see what each plan includes.
Start with a free snapshot of your website, or see what each plan includes.
See Plans