FEATURE
Competitor Tracking & Keyword-Gap Research
Competitor keyword-gap analysis crawls your rivals the way we crawl you and surfaces the searches they rank for and you don’t, so every gap becomes a content opportunity.
✓ Starter
✓ Growth
✓ Scale
We surface the queries a rival wins and you miss, the gap becomes your brief.
You already have a rough idea of who you are up against. What is harder to see is exactly where they are winning search traffic that could just as easily be yours. Competitor tracking closes that gap. We study your chosen rivals in the same detail we study you, then compare the two to find the queries where they show up and you do not.
What competitor keyword-gap analysis is
A keyword gap is a search a competitor ranks for that you do not. It is one of the most reliable signals of demand you are missing, because someone in your market is already proving those queries are worth having. We crawl each competitor you nominate, understand the topics their site covers, and set that against your own coverage and real UK keyword data. The result is a clear list of searches where your rivals hold ground and you are absent.
Why it matters
Guessing what to write about is the slowest way to grow. Gaps take the guesswork out: they are grounded in what is already ranking, not a hunch. Instead of competing head-on for the terms everyone chases, you find the specific, winnable queries your competitors quietly rely on. For an SME with limited time, that focus is the difference between publishing hopefully and publishing where there is proven demand.
How it works in Awareness Marketing
We crawl rivals like we crawl you
Competitor sites go through the same polite, structured crawl as your own, so we read their pages, headings and topics properly. It builds on the same foundation as your deep website crawl, applied to the other side of the fence.
Gaps become targets, targets become articles
Each gap is scored as an opportunity, not just listed. When you target one, the full engine researches and writes it in your brand voice, so a gap turns into a published piece rather than another line on a spreadsheet.
How many competitors you can track
You can track 5 competitors per site on Growth and 10 on Scale. You choose who they are and can change them as your market moves.
Who it’s for
This is a Growth and Scale feature. Starter focuses on researching and creating content for your own site, so it does not include competitor crawling. If understanding where rivals beat you is central to your strategy, Growth is the entry point. See the detail on the plans page.
Frequently asked questions
What is a keyword gap?
A keyword gap is a search your competitors rank for and you do not. It shows demand you are missing: real queries your customers use where a rival appears and you are nowhere. Those gaps are some of the clearest content opportunities you have.
How many competitors can I track?
Five competitors per site on Growth and ten on Scale. You choose who to track, and you can change them as your market shifts.
How do you find what my competitors rank for?
We crawl each competitor the way we crawl your own site to understand their topics, then combine that with real UK keyword data to see where they hold ground you do not. The gaps become content opportunities you can target.
Which plans include competitor keyword-gap research?
It is available on Growth and Scale. Starter focuses on researching and creating content for your own site, and does not include competitor crawling.
Do you then write the content for those gaps?
Yes. A gap is not just a report line. Once you target it, the same engine researches and writes the article in your brand voice, so the opportunity turns into a published piece rather than a to-do.
See it in your own content
Start with a free snapshot of your website, or see what each plan includes.
See Plans