What are UTM parameters?

UTM parameters are tags added to a URL that tell analytics tools where a visit came from: the source, medium and campaign. They turn anonymous traffic into attributable traffic.

Why it matters

Without tagging, social posts, newsletters and campaigns blur into direct or referral traffic, making it impossible to judge which distribution actually works.

How to use them

Adopt one consistent naming convention, tag every campaign link, and never use UTMs on internal links within your own site.

Why it matters

Without tagging, social posts, newsletters and campaigns blur into direct or referral traffic, making it impossible to judge which distribution actually works.

How to use them

Adopt one consistent naming convention, tag every campaign link, and never use UTMs on internal links within your own site.

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