What are SERP features?

SERP features are the elements on a search results page beyond the traditional list of links, such as featured snippets, People Also Ask boxes, image packs, local map results and AI Overviews.

Why it matters

Features push classic results down the page and absorb a growing share of attention, so visibility increasingly depends on winning them rather than just ranking first in the links.

How to win them

Structure content to answer questions directly, use clear headings and lists, add relevant schema markup and provide images worth surfacing.

Why it matters

Features push classic results down the page and absorb a growing share of attention, so visibility increasingly depends on winning them rather than just ranking first in the links.

How to win them

Structure content to answer questions directly, use clear headings and lists, add relevant schema markup and provide images worth surfacing.

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