What is a marketing funnel?

A marketing funnel is a model of the journey from first hearing about a business to buying from it, usually split into awareness, consideration and decision stages. Content plays a different job at each stage.

Why it matters

A blog that only publishes top-of-funnel explainers educates the market without capturing it, while decision-stage pages convert best when earlier content has built trust.

How to use it

Map existing content to stages, fill the thin stages deliberately and link each piece to the natural next step in the journey.

Why it matters

A blog that only publishes top-of-funnel explainers educates the market without capturing it, while decision-stage pages convert best when earlier content has built trust.

How to use it

Map existing content to stages, fill the thin stages deliberately and link each piece to the natural next step in the journey.

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