What is a large language model?

A large language model, or LLM, is an AI system trained on vast amounts of text to understand and generate language. Models such as GPT and Claude power chat assistants, AI search and writing tools.

Why it matters

LLMs now sit between businesses and their customers, answering questions that once led to a website visit. What they say about a brand depends on the content they can find and trust.

How it affects content

Clear structure, quotable definitions, accurate facts and consistent entity information all raise the odds of a business being represented correctly in AI answers.

Why it matters

LLMs now sit between businesses and their customers, answering questions that once led to a website visit. What they say about a brand depends on the content they can find and trust.

How it affects content

Clear structure, quotable definitions, accurate facts and consistent entity information all raise the odds of a business being represented correctly in AI answers.

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