What is a knowledge graph?

A knowledge graph is a structured database of entities and the relationships between them, used by search engines and AI systems to understand the world. Google's Knowledge Graph powers its information panels.

Why it matters

Facts stored about a business in knowledge graphs feed search panels and AI answers alike. Weak or inconsistent entity data leads to absent or inaccurate representation.

How to influence it

Maintain consistent structured data, keep official profiles aligned and earn coverage that confirms the same core facts about the business.

Why it matters

Facts stored about a business in knowledge graphs feed search panels and AI answers alike. Weak or inconsistent entity data leads to absent or inaccurate representation.

How to influence it

Maintain consistent structured data, keep official profiles aligned and earn coverage that confirms the same core facts about the business.

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