What is a hashtag?

A hashtag is a word or phrase prefixed with the hash symbol used on social platforms to label a post's topic and make it discoverable in searches and feeds for that theme.

Why it matters

Used well, hashtags extend reach to people who follow topics rather than accounts. Used badly, a wall of them reads as spam and adds nothing.

How to use them

Choose a few genuinely relevant tags per platform, mix broad and niche, and keep an eye on which ones actually bring engagement.

Why it matters

Used well, hashtags extend reach to people who follow topics rather than accounts. Used badly, a wall of them reads as spam and adds nothing.

How to use them

Choose a few genuinely relevant tags per platform, mix broad and niche, and keep an eye on which ones actually bring engagement.

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