What is domain authority?

Domain authority is a third-party score, popularised by SEO tools, that estimates how likely a website is to rank based mainly on the strength of its backlinks. Google does not use the metric itself.

Why it matters

As a comparative signal it is useful for sizing up competitors and link opportunities, but chasing the number for its own sake is a distraction from publishing content that earns links.

How to think about it

Treat it as a rough proxy, compare like with like within your market and focus effort on content quality and genuine mentions rather than the score.

Why it matters

As a comparative signal it is useful for sizing up competitors and link opportunities, but chasing the number for its own sake is a distraction from publishing content that earns links.

How to think about it

Treat it as a rough proxy, compare like with like within your market and focus effort on content quality and genuine mentions rather than the score.

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