Awareness Marketing is now live. View Plans →

Awareness Marketing is now live. View Plans →

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Core Web Vitals

SEO & Search

What are Core Web Vitals?

What are Core Web Vitals?

Core Web Vitals are Google's measurements of real-world page experience: how fast the main content loads, how quickly the page responds to interaction and how stable the layout is while loading.

Core Web Vitals are Google's measurements of real-world page experience: how fast the main content loads, how quickly the page responds to interaction and how stable the layout is while loading.

Why it matters

They are a confirmed, if modest, ranking signal, and the experience they measure directly affects whether visitors stay, read and convert.

How to improve them

Compress and properly size images, cut unnecessary scripts, reserve space for embeds to stop layout shifts and test with PageSpeed Insights.

Why it matters

They are a confirmed, if modest, ranking signal, and the experience they measure directly affects whether visitors stay, read and convert.

How to improve them

Compress and properly size images, cut unnecessary scripts, reserve space for embeds to stop layout shifts and test with PageSpeed Insights.

Put it into practice

Run Your Content Marketing in One Place

Awareness Marketing turns these ideas into a weekly workflow: research, writing, publishing and measurement.

See How It Works