What is a content audit?

A content audit is a structured review of all the content a website has published, assessing what performs, what has decayed, what overlaps and what is missing. It turns an ageing blog into an actionable plan.

Why it matters

Most established sites hold more opportunity in their existing content than in new ideas: refreshing decayed pages and merging overlaps often beats publishing something new.

How to run one

Inventory every URL, layer on search data, then label each piece keep, refresh, merge or remove, and schedule the work like any other content.

In Awareness Marketing: Awareness Marketing reviews the copy on your existing pages and suggests ready-to-paste improvements. See page copy reviews.

Why it matters

Most established sites hold more opportunity in their existing content than in new ideas: refreshing decayed pages and merging overlaps often beats publishing something new.

How to run one

Inventory every URL, layer on search data, then label each piece keep, refresh, merge or remove, and schedule the work like any other content.

In Awareness Marketing: Awareness Marketing reviews the copy on your existing pages and suggests ready-to-paste improvements. See page copy reviews.

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Put it into practice

Run Your Content Marketing in One Place

Awareness Marketing turns these ideas into a weekly workflow: research, writing, publishing and measurement.

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