What is a buyer persona?

A buyer persona is a research-based profile of a typical customer: their role, goals, problems and how they search for solutions. Personas keep content aimed at real buyers rather than a vague audience.

Why it matters

Content written for everyone converts no one. A persona sharpens topic choice, tone and examples so content reads as if it was written for the person reading it.

How to build one

Interview real customers, mine sales questions and reviews, and record the persona's problems and buying triggers in language they actually use.

Why it matters

Content written for everyone converts no one. A persona sharpens topic choice, tone and examples so content reads as if it was written for the person reading it.

How to build one

Interview real customers, mine sales questions and reviews, and record the persona's problems and buying triggers in language they actually use.

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