What is average position?

Average position is a Search Console metric showing the mean ranking a page or query achieved across the impressions it received. A value of three means the result typically appeared third.

Why it matters

Tracked over time it shows whether content is climbing or decaying, and it surfaces the striking distance terms where small improvements yield the biggest traffic gains.

How to read it

Judge it alongside impressions and clicks, compare like periods and remember one page can hold different positions for many different queries.

In Awareness Marketing: Awareness Marketing tracks your Google position for every targeted keyword each week. See rank tracking.

Why it matters

Tracked over time it shows whether content is climbing or decaying, and it surfaces the striking distance terms where small improvements yield the biggest traffic gains.

How to read it

Judge it alongside impressions and clicks, compare like periods and remember one page can hold different positions for many different queries.

In Awareness Marketing: Awareness Marketing tracks your Google position for every targeted keyword each week. See rank tracking.

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