What is anchor text?

Anchor text is the visible, clickable wording of a link. Search engines read it as a description of the page being linked to, which makes it a quiet but important ranking signal.

Why it matters

Descriptive anchors help search engines understand what the destination page is about and help readers decide whether to click. Vague anchors such as click here waste that signal.

How to use it

Use natural phrases that describe the destination, vary the wording across links and avoid repeating an exact keyword in every anchor.

In Awareness Marketing: Awareness Marketing links every new article to related pieces you have already published. See internal linking.

Why it matters

Descriptive anchors help search engines understand what the destination page is about and help readers decide whether to click. Vague anchors such as click here waste that signal.

How to use it

Use natural phrases that describe the destination, vary the wording across links and avoid repeating an exact keyword in every anchor.

In Awareness Marketing: Awareness Marketing links every new article to related pieces you have already published. See internal linking.

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