What is alt text?

Alt text is a short written description attached to an image in a page's code. It is read aloud by screen readers and used by search engines and AI systems to understand what an image shows.

Why it matters

It makes content accessible, helps images rank in image search and gives machines context they cannot see for themselves.

How to write it

Describe what the image actually shows in one natural sentence, mention the subject rather than stuffing keywords, and leave it empty only for purely decorative images.

In Awareness Marketing: Awareness Marketing creates an art-directed image for every article in your website’s own style. See branded images.

Why it matters

It makes content accessible, helps images rank in image search and gives machines context they cannot see for themselves.

How to write it

Describe what the image actually shows in one natural sentence, mention the subject rather than stuffing keywords, and leave it empty only for purely decorative images.

In Awareness Marketing: Awareness Marketing creates an art-directed image for every article in your website’s own style. See branded images.

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