What is an AI crawler?

An AI crawler is a bot that reads web pages to gather content for AI systems, either to train models or to fetch live information for AI search and assistants. Examples include GPTBot, ClaudeBot and PerplexityBot.

Why it matters

If AI crawlers cannot reach a site, the brand cannot be represented in AI answers. Blocking or allowing them is now a strategic choice, made in robots.txt.

How to manage them

Decide which crawlers to allow, check robots.txt is not accidentally blocking them and make key pages fast, clean and readable without heavy scripts.

Why it matters

If AI crawlers cannot reach a site, the brand cannot be represented in AI answers. Blocking or allowing them is now a strategic choice, made in robots.txt.

How to manage them

Decide which crawlers to allow, check robots.txt is not accidentally blocking them and make key pages fast, clean and readable without heavy scripts.

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