Social
3 min read
If you have written a genuinely useful blog post, most of your social content for the week already exists. It just needs extracting.
One idea, many angles
A single article usually contains a strong opinion, a few practical steps, a surprising fact and a customer question answered. Each of those is a social post in its own right. Rather than summarising the whole article once, break it apart and give each idea its own moment.
A simple weekly routine
On publish day, share the headline idea with a link. Later in the week, post the practical steps as a short list, turn the strongest sentence into a text graphic, and finish with the question the article answers, inviting replies.
Adapt the wording for each channel rather than pasting the same caption everywhere. The goal is one connected campaign, not one repeated message.